The Doctorate of Business Administration program (DBA) provided by the International Business Academy of Switzerland (IBAS) 

aims to produce students who are confident and able to understand, comprehend, and carry out relevant research related to problems faced by business organizations.  The graduates are motivated, independent, knowledgeable, and with the attitude that can put them ahead in the international business marketplace. They will be experts in their field of research and possess critical thinking in solving business-oriented problems. A doctorate sets you apart from the crowd, signifying to employers business proficiency and a commitment to personal and organizational growth. 

لماذا دراسة إدارة الأعمال في معهد IBAS؟

  • أعضاء هيئة تدريس يتمتعون بمزيج من الخبرة الأكاديمية والمهنية والموهوبة.
  • الدراسة باللغة العربية أو الإنجليزية أو كليهما (ثنائي اللغة).
  • البث المباشر التفاعلي للتعلم عن بعد دون الحاجة إلى التزام بدوام كامل.
  • مرونة في جداول الدراسة لتناسب ظروفك.
  • دعم الإشراف على بحثك من قبل المجلس الأكاديمي.
  • الدعم الفني من خلال مدير حساب مخصص.
  • تواصل مع شبكة من الخبراء في مجالك وقم ببناء علاقات مهنية.
  • سيقام حفل التخرج في سويسرا تكريماً لمسيرتكم التعليمية.
  • مرونة في الدفع مع إمكانية سداد الرسوم على مدى 18 شهرًا

Core Modules (Essential)

يتضمن المنهج الدراسي دراسات الحالة، والمشاريع، والسيناريوهات الواقعية لضمان قدرة الطلاب على تطبيق معارفهم في المواقف العملية .يتم الاعتراف بهذا البرنامج في الولايات المتحدة الأمريكية، حيث إنه معتمد من قِبل ACBSP (مجلس الاعتماد لكليات وبرامج إدارة الأعمال)، وهي هيئة اعتماد أمريكية معترف بها من قِبل CHEA (مجلس اعتماد التعليم العالي).

أهداف الوحدة

To equip students with theoretical knowledge and practical understanding of the major philosophical and methodological issues and approaches involved in carrying out scholarly business research.

مخرجات التعلم

  • Explain the rationale, discuss the justifications and elaborate on the appropriateness of the basis in doing scholarly research.
  • Explain the underlying assumptions and limitations of the
    application of a specific research approach and the adoption of specific paradigms of research.
  • Adopt and use relevant methodologies in the design of research, analysis of data, evaluation and synthesis of the results and in explaining the phenomenon being studied of the issue being discussed.

أهداف الوحدة

To equip students with theoretical and practical knowledge in carrying out scholarly business research.

مخرجات التعلم

  • Explain the rationale, discuss the process and elaborate on the choice of tools and procedures adopted in carrying out scholarly business and/or management-related research.
  • Explain the underlying assumptions and limitations of the
    use of each technique discussed in the design of research.
  • Adopt and use relevant techniques, compute and analyze the data and evaluate and synthesize the results obtained
    to explain the phenomenon being studied or the issue
    being discussed.

أهداف الوحدة

To equip students with theoretical and practical knowledge in using and utilizing advanced statistical tools in analyzing research data.

مخرجات التعلم

  • Explain the rationale, discuss the usage and carry out basic computational exercises for each of the statistical tools/ topics covered to analyze the data for research purposes.
  • Explain the underlying assumptions and limitations in the
    use of each model/tool discussed for different types of data collected.
  • Adopt and use relevant statistical tools, compute and analyze the data and evaluate and synthesize the results obtained to explain the phenomenon being studied or the issue being discussed.

أهداف الوحدة

This unit aims to expose students to the contents, process and context of carrying out organizational and leadership research by exploring the overall aspects of leadership traits, skills, and behaviour of effectiveness and the impact these have on business organizations.

مخرجات التعلم

  • Explain the rationale, elaborate on the subject matter and
    discuss the application for each of the topics covered.
  • Explain the underlying assumptions and limitations of the
    use of organizational and leadership theories and
    approaches in research.
  • Adopt and use relevant theory, approach, methodology and analytical technique to carry out organizational and leadership research, analyze the data and evaluate and synthesize the results obtained to explain the phenomenon
    being studied or the issue being discussed.

أهداف الوحدة

This unit aims to allow students to understand the subject matter, theoretical foundations, issues and research frameworks
in carrying out studies in accounting and finance, covering
financial and management accounting.

مخرجات التعلم

  • Explain the rationale, discuss the usage and carry out basic computational exercises for each of the topics covered.
  • Explain the underlying assumptions and limitations in the
    use of theories and approaches in the research of accounting
    and finance issues.
  • Adopt and use relevant statistical tools, compute and analyze the data and evaluate and synthesize the results obtained to explain the phenomenon being studied or the issue being discussed.

DBA Specializations

دكتوراه إدارة الأعمال في المحاسبة والمالية

أهداف الوحدة

In this unit, Learners will delve into advanced concepts in global finance, equipping themselves with a diverse array of theoretical frameworks and sophisticated financial tools. 

They will gain insights into prevailing trends in the global economy and develop the ability to critically analyze policy responses to these trends.

Additionally, the unit will impart advanced techniques in global finance,

empowering learners to apply these techniques effectively in addressing

complex global financial challenges.

Learning Outcomes, Assessment Criteria, and Indicative Contents

مخرجات التعلم

  • Recall the concept of globalization.
  • Recognize the impact of the global business environment on national and multinational business organizations.
  • Identify different types of risks.
  • Be able to apply techniques to manage global risk.
  • Analyze the Financial Assets (Instruments)
  • Evaluate the global financial forces that determine the value of major currencies and how to hedge against fluctuations in currency values.

أهداف الوحدة

This Unit’s goal is to deepen students’ grasp of advanced strategic financial

management concepts and how to apply them in challenging corporate

settings. 

The ability of the learners to evaluate financial information,

make wise financial decisions and efficiently manage financial

resources to maximize shareholder value will be improved. The Unit will

contain the following:

  • Advanced Strategic Analysis
  • Financial Decision-Making under Uncertainty
  • Strategic Financial Planning and Forecasting
  • Behavioral Finance
  • Ethical Considerations in Financial Decision Making
  • Financial Technology (FinTech) and Digital Transformation
  • Financial Distress and Restructuring.

مخرجات التعلم

  • Be able to apply advanced strategic analysis techniques.
  • Create financial decisions under uncertainty.
  • Analyses strategic financial planning techniques.
  • Apply a conceptual understanding of the principles of behavioural finance and its impact on financial decision-making.
  • Critically analyze ethical considerations in financial decision-making.
  • Evaluate the impact of financial technology (FinTech) on financial management.
  • Evaluate the causes and indicators of financial distress in organizations.

دكتوراه إدارة الأعمال في ريادة الأعمال والابتكار

أهداف الوحدة

This unit aims to cultivate an advanced understanding among students regarding the intricate nuances of New Business venture concepts and their application within complex corporate environments. 

It seeks to facilitate learners’ capacity to analyze, evaluate, and synthesize Entrepreneurship and Innovation concepts, fostering a high level of cognitive engagement and mastery.

The unit will contain the following:

  • Entrepreneurial Process
  • Components for a Successful New Business
  • Evaluating New Opportunity
  • The Business Plan
  • Market Orientation
  • New Venture Team
  • Venture Capital
  • Managing Growth

مخرجات التعلم

  • Develop a potential business venture through various business models
  • Develop new business ventures successfully through effective business planning, prudent management systems, business performance evaluation, and monitoring process.
  • Evaluate the personal, sociological, organizational, environment, innovation, implementation, and growth.
  • Demonstrate comprehensive comprehension and critical evaluation of the entire entrepreneurial process, encompassing its intricacies, challenges, and strategic implications
  • Evaluate the importance of opportunity in entrepreneurship
  • Develop a conceptual relationship between entrepreneurs and the management team

أهداف الوحدة

The aim of studying Entrepreneurial Consulting Projects is to cultivate advanced analytical and logical capabilities, enabling individuals to adeptly address emergent economic and employment challenges. 

This unit aims to foster a culture of creativity and problem-solving, culminating in the generation of innovative products and services through the application of diverse strategic approaches. 

It delves into the theoretical foundations and practical applications of entrepreneurship, emphasizing the creation and expansion of global ventures.

Additionally, the course scrutinizes the factors driving innovation and cultivates the managerial skills necessary to assess opportunities and foster entrepreneurship and innovation effectively. 

Through critical analysis, synthesis, and empirical investigation, students will develop expertise in entrepreneurial theory and practice, contributing to the advancement of knowledge in the fields of entrepreneurship and innovation.

مخرجات التعلم

  • Conceptualizing the role of the entrepreneur
  • Develop a business plan: critically review and evaluate existing entrepreneurial business plans.
  • Evaluate the small business’s competitive edge in the marketplace using bootstrap marketing strategies.

دكتوراه إدارة الأعمال في إدارة الموارد البشرية

أهداف الوحدة

This unit aims to provide learners with an understanding of the core concepts and tools used to build modern risk analysis models. 

It introduces learners to the foundations of risk analysis.

These core concepts are then combined to explore several modern risk analysis modelling techniques.

This unit will provide learners with the skills needed to apply these techniques in real-life situations.

مخرجات التعلم

  • Understand healthcare policy formation in an international context.
  • Understand the social and cultural context of healthcare.
  • Critically analyze the concept of operational risk and the Basel II model.
  • Implement & Analyze the Professional Risk Management models, and Asses and Mitigate the Risks effectively in complex business environments.
  • Develop a professional risk management model according to an organizational context
  • Application: Lesson Learned, ECOLOGICAL RISK ASSESSMENT
  • Understand healthcare provisioning.
  • Understand the role of public health and health promotion in the provision of healthcare services.
  • Understand contemporary issues in health and social care.

أهداف الوحدة

The critical examination of strategic risk management is about the setting and continuous improvement of performance standards; the establishment and maintenance of an effective system of risk management; all aspects of risk management are considered, including, but not limited to, health and safety, environmental and security; planning and alignment of risk objectives with other corporate strategy.

مخرجات التعلم

  • Analyze the strategic implications of corporate risk management.
  • Analyze integrative risk management perspectives.
  • Develop full strategic risk analyses.
  • Analyze and evaluate market-related business in corporate risk management.
  • Apply Risk Governance to the entire organization’s sectors

دكتوراه إدارة الأعمال في إدارة الجودة

أهداف الوحدة

Learners will be well-equipped to become leaders and innovators in quality management. They will possess the knowledge, research skills, and critical thinking abilities to address real-world challenges in organizational quality and contribute significantly to the advancement of quality management theory and practice.

مخرجات التعلم

  • Critically analyze the theoretical foundations of principles and concepts of quality management systems and their role in organizational success.
  • Develop quality management systems: quality management tools and techniques to identify, analyze, and improve processes within an organization.
  • Designing quality management systems: Quality Leadership and Change Management.
  • Transforming the organizational culture to be a customer-centric organization while designing quality management systems.
  • Develop an Integrated integrated communication plan: A well-crafted communication plan fosters understanding, builds trust, and ultimately leads to a smooth transition and seamless adoption of the new quality system.
  • Implementing quality management systems: quality planning, assurance, and control measures to ensure consistent quality throughout the product or service lifecycle.
  • Implementing quality management systems: Integrate quality management with strategic planning and decision-making within the organizational culture to achieve business sustainability and long-term success.

أهداف الوحدة

This unit aims to fulfil the learner’s ability to analyze and evaluate talent management’s different models. 

The talent management process begins with the meticulous delineation of appropriate talent profiles tailored to meet the specific needs of the organization.

It encompasses the foundational elements employed by organizations to oversee the performance of individuals, teams, and the organization as a whole. 

Central to this exploration is an examination of the respective roles played by HR and line management within the realm of talent management. Furthermore, the unit delves into the complexities surrounding talent retention, investigating prevalent issues and proposing viable solutions. 

Through a comprehensive approach, learners will gain insight into the various dimensions of talent management, ranging from the cultivation of core competencies to the formulation and execution of performance management systems, as well as the identification, assessment, and development of talent.

مخرجات التعلم

  • Critically analyze the theoretical foundations of strategic quality management and their historical context.
  • Design Strategic Quality and Systems Management and utilize advanced tools and techniques for continuous improvement in a strategic quality context.
  • Implementing Strategic Quality and Systems Management aligned with an organization’s overall business strategy.
  • Develop changing initiatives for successful integration of strategic quality and systems management within organizations.
  • Evaluate the impact of strategic quality management on organizational performance, competitiveness, and customer satisfaction.

دكتوراه إدارة الأعمال في إدارة الأعمال الدولية

أهداف الوحدة

This unit aims to develop learners’ understanding of the effects of

legislation, ethics, and global integration on decisions, corporate governance, policies, processes, and activities undertaken by organizations.

مخرجات التعلم

  • Be able to critically discuss the impacts of globalisation on organisations.
  • Be able to critically discuss the sociocultural, ethical, and moral issues that affect global organisations.
  • Be able to analyse the role of corporate governance in global organisations
  • Be able to critically discuss International Consumer Protection laws.
  • Be able to critically analyse regulations related to online trading

أهداف الوحدة

The aim of “International Business Ethics and Sustainability” unit is to develop a deep understanding of ethical principles and sustainability practices in the context of international business.

This unit will equip students with the ability to critically evaluate ethical dilemmas and sustainability challenges that global businesses face and to develop strategies that integrate ethical and sustainable practices into business operations and decision-making processes.

مخرجات التعلم

  • Critically evaluate major ethical theories and frameworks and their application to international business contexts.
  • Analyze complex ethical dilemmas faced by international businesses and propose well-reasoned solutions.
  • Develop comprehensive strategies that promote sustainability within international business operations, considering economic, social, and environmental dimensions.
  • Assess the impact of corporate social responsibility initiatives on global business practices and stakeholder relationships.
  • Create and defend ethical business policies that address issues such as labour rights, environmental sustainability, and fair trade in a global context.
  • Evaluate the effectiveness of global sustainability standards and certifications in promoting ethical business practices.
  • Critique real-world case studies of international businesses, identifying best practices and areas for improvement in ethical and sustainable practices.

دكتوراه إدارة الأعمال في اللوجستيات وإدارة سلسلة الإمداد

أهداف الوحدة

The aim of this unit is to develop learners’ understanding, knowledge, and skills of sustainable operations management, including key elements of sustainability and their importance to businesses, the business drivers and barriers affecting the move towards sustainability, the different practices across the supply chain that can be worked upon to improve sustainability, as well as the performance measures and the business impact of sustainability. 

A variety of different sectors are explored.

مخرجات التعلم

  • Critically analyze and synthesize sustainable operations management strategies, evaluating their effectiveness in addressing environmental, social, and economic challenges in diverse organizational contexts.
  • Integrate advanced sustainability principles and practices into operations management frameworks, assessing their impact on resource efficiency, waste reduction, and carbon footprint mitigation.
  • Leverage innovative technologies and data-driven approaches to optimize sustainable operations, balancing environmental stewardship with operational performance objectives.
  • Develop comprehensive sustainability policies and initiatives, assessing their long-term impact on organizational sustainability and competitive advantage.
  • Design and implement complex optimization models to improve supply chain efficiency, responsiveness, and adaptability to changing market conditions.
  • Apply advanced forecasting and predictive analytics methods to accurately anticipate demand fluctuations and optimize inventory management.

أهداف الوحدة

The unit aims to provide learners with in-depth knowledge about planning processes across all key aspects of supply chain management.

The relevance of each of the planning processes, the associated information requirements, and modelling and analytic techniques are covered.

مخرجات التعلم

  • Critically evaluate and synthesize contemporary supply chain planning models and approaches, identifying their strengths and limitations in diverse business contexts.
  • Integrate and assess advanced planning, scheduling, and control methodologies within complex business operations to enhance operational efficiency.
  • Leverage sophisticated data analytics techniques to drive strategic decision-making and optimize overall supply chain performance.
  • Develop and critique comprehensive supply chain strategies, assessing their long-term impact on organizational sustainability and competitive advantage.
  • Design and implement complex optimization models to improve supply chain efficiency, responsiveness, and adaptability to changing market conditions.
  • Apply advanced forecasting and predictive analytics methods to accurately anticipate demand fluctuations and optimize inventory management.
  • Proactively identify, assess, and mitigate risks within the supply chain using advanced risk management frameworks and data-driven strategies.

دكتوراه إدارة الأعمال في إدارة المشاريع

أهداف الوحدة

The aim of the unit is to enable the student to understand the core concepts of procurement along with the importance of identifying and managing risks related to procurement and contract management. 

The learners will also develop a critical understanding of various legislative frameworks important for procurement and consider frameworks for risk assessment in the procurement context.

مخرجات التعلم

  • Understand the core concepts of procurement and contract management.
  • Be able to critically evaluate the procurement operating environment and legislation.
  • Understand the management of procurement operations.
  • Understand the risk management process in procurement and contract management.

أهداف الوحدة

The aim of this unit is to develop a critical understanding of managing operations and information systems within projects. 

The interrelationships within functional areas will be examined, and the influence of contemporary factors. Learners will explore organisational strategy in relation to the capacity to plan for products and consider the value of inventory management using information systems and inventory schedules.

مخرجات التعلم

  • Understand the role of operations management within a business.
  • Understand strategic capacity planning for products and services.
  • Understand requirements for effective inventory management using information systems.
  • Understand scheduling operations for project managers.
  • Understand systems for project quality management.

دكتوراه إدارة الأعمال في إدارة المخاطر

أهداف الوحدة

الفحص النقدي لإدارة المخاطر الاستراتيجية فيما يتعلق بوضع معايير الأداء وتحسينها المستمر؛ وإنشاء نظام فعال لإدارة المخاطر والحفاظ عليه؛ يتم النظر في جميع جوانب إدارة المخاطر، بما في ذلك على سبيل المثال لا الحصر، الصحة والسلامة والبيئة والأمن؛ تخطيط أهداف المخاطر ومواءمتها مع استراتيجية الشركة الأخرى.

مخرجات التعلم

  • Analyze the strategic implications of corporate risk management.
  • Analyze integrative risk management perspectives.
  • Develop full strategic risk analyses.
  • Analyze and evaluate market-related business in corporate risk management
  • Apply Risk Governance to the entire organization’s sectors

أهداف الوحدة

This unit aims to provide learners with an understanding of the core concepts and tools used to build modern risk analysis models.

It introduces learners to the foundations of risk analysis.

These core concepts are then combined to explore several modern risk analysis modelling techniques.

This unit will provide learners with the skills needed to apply these techniques in real-life situations

مخرجات التعلم

  • Critically analyze the concept of operational risk and the Basel II model.
  • Implement & professional risk management models; assess and mitigate the risks effectively in complex business environments.
  • Develop a professional risk management model according to an organizational context
  • Application: Lesson Learned, ECOLOGICAL RISK ASSESSMENT.

دكتوراه إدارة الأعمال في التسويق الاستراتيجى

أهداف الوحدة

this unit aims to enable learners to critically analyze and synthesize contemporary issues in marketing, employing advanced theoretical frameworks and empirical evidence.

This involves evaluating the complexities of modern marketing challenges, proposing innovative solutions, and contributing novel insights to the field through rigorous research and scholarly discourse.

مخرجات التعلم

  • Demonstrate a profound comprehension of the strategic implications of marketing within the broader contexts of corporate and business strategies.
  • This entails analyzing the intricate interplay between strategic marketing initiatives and organizational strategies, elucidating their synergies, tensions, and transformative potential through advanced conceptual frameworks and empirical research.
  • The emerging field of Neuromarketing and its profound implications for marketing strategies and tactics.
  • This involves critically evaluating the latest trends, theories, and empirical research in Neuromarketing, discerning its impact on consumer behaviour, decision-making processes, and market outcomes.
  • Develop a sophisticated understanding of B2B marketing strategy and planning, emphasizing the cultivation of enduring, value-driven relationships with business customers.
  • This involves critically analyzing advanced concepts and theoretical frameworks in B2B marketing, synthesizing empirical evidence to inform strategic decision-making processes, and innovating approaches to foster sustained engagement and loyalty within complex business ecosystems.
  • Acquire a comprehensive grasp of the intricacies involved in conducting marketing research. This entails critically analyzing advanced methodologies, theoretical frameworks, and statistical techniques employed in marketing research design and execution.
  • Develop a conceptual framework of the diverse array of tools utilized in service marketing and the intricacies of designing effective service marketing activities.
  • Develop a conceptual framework of the diverse range of tools employed in customer experience (CX) management and the intricacies of designing optimal customer experiences and customer journeys.

أهداف الوحدة

This unit aims to foster a nuanced comprehension of how brands

facilitate companies in achieving differentiation. 

Companies must establish a distinctive presence in the marketplace by implementing effective and innovative brand management strategies.

Brand management transcends departmental boundaries, serving as an organizational-wide initiative.

This course aims to bridge theoretical knowledge with practical application, enabling learners to translate theoretical concepts into actionable strategies and tactics that drive brand success in dynamic market environments.

Through interdisciplinary exploration and experiential learning, learners will develop the analytical skills and strategic acumen necessary to navigate complex brand challenges and capitalize on opportunities for sustainable competitive advantage.

مخرجات التعلم

  • Evaluate and refine brand management strategies by applying sophisticated analytical skills.
  • Develop positioning and a frame of reference building.
  • Evaluate the brand positioning and customer excellence through the CBBE approach.
  • Develop the brand positioning strategy.
  • Develop Brand Equity and Build up strong brand practices.
  • Evaluate brand elements and design brand architecture strategies to build brand equity.

دكتوراه إدارة الأعمال في التحول الرقمي

أهداف الوحدة

  • Evaluate existing quality management systems and standards within the organization.
  • Develop a strategic approach to assess and enhance quality systems.
  • Establish clear responsibilities for stakeholders in maintaining quality standards.
  • Implement a comprehensive quality management system tailored to organizational needs.
  • Monitor and evaluate quality performance to promote continuous improvement.

مخرجات التعلم

  • Analyze and assess the effectiveness of current quality management systems.
  • Design a strategy for evaluating and improving quality systems.
  • Define roles and responsibilities related to quality standards for key stakeholders.
  • Successfully implement a quality management system in their organization.
  • Conduct ongoing monitoring and evaluation of quality performance to identify areas for continuous improvement.

أهداف الوحدة

Identify legal and regulatory requirements that impact the area of responsibility.

Recognize ethical and social requirements relevant to the organizational context.

Develop policies that address legal, regulatory, ethical, and social obligations.

Effectively communicate these policies to stakeholders to ensure understanding and compliance.

مخرجات التعلم

  • Identify and evaluate the legal and regulatory requirements applicable to their role.
  • Analyze ethical and social considerations that influence decision-making in their area.
  • Create comprehensive policies that meet legal, regulatory, ethical, and social requirements.
  • Communicate policies clearly to stakeholders and facilitate discussions to address any concerns.

دكتوراه إدارة الأعمال في الاستشارات الإدارية

أهداف الوحدة

  • The aim of this unit is to provide learners with the advanced knowledge and strategic skills necessary to drive comprehensive organizational improvement. 

    Learners will critically analyze and synthesize key concepts in organizational strategy, financial management, project management, and risk management. 

    By integrating these concepts, learners will develop and implement strategies that enhance competitive advantage, operational excellence, and organizational resilience. 

    The unit emphasizes the application of advanced strategic models and best practices in various business contexts, ensuring that learners are equipped to make informed decisions that contribute to long-term business success and sustainability.

مخرجات التعلم

  • Develop a critical understanding of how organizational strategy shapes and drives competitive advantage in various business contexts. (Organizational Strategy and Planning)
  • Integrate the concepts of financial management and performance measurement, understanding their roles in organizational success. (Financial and Performance Management)
  • Strategize project management techniques and their role in achieving operational excellence. (Project Management and Operational Excellence)
  • Develop a critical understanding of risk management and business continuity planning, ensuring organizational resilience. (Risk Management and Business Continuity)

 

أهداف الوحدة

The aim of this unit is to equip learners with the advanced knowledge and skills

necessary to lead and manage transformational change within complex

organizational environments. 

Learners will critically evaluate and synthesize theories of consumer behavior, innovation, entrepreneurship, human resource management, organizational behavior, leadership, and digital transformation.

Through a combination of theoretical exploration and practical application, learners will develop innovative strategies that drive business performance, foster positive organizational cultures, and ensure sustainable competitive advantage.

The unit will also focus on designing and implementing strategic information systems and digital transformation plans that enhance operational efficiency and organizational resilience in the face of dynamic market conditions.

مخرجات التعلم

  • Critically evaluate consumer behaviour theories and synthesize marketing strategies that drive business performance across diverse contexts. (Marketing Strategy and Consumer Behavior)
  • Formulate and justify innovative entrepreneurial strategies by applying ad advanced models of of innovation and entrepreneurship to sustain competitive business growth. (Innovation and Entrepreneurship)
  • Critically and recommend human resource management practices and organizational behavior strategies that foster talent management and positive organizational culture in complex environments. Innovation and Entrepreneurship) 
  • Design and implement leadership and change management frameworks tailored to specific organizational contexts, ensuring effective transitions and successful change initiatives. (Leadership and Change Management) 
  • Develop and Critique strategic information systems and digital transformation plans that enhance business innovation, operational efficiency, and overall organizational performance. (Strategic Information Systems and Digital Transformation)

DBA Certification 

  • DBA certificate of IBAS is accredited by top accreditation bodies worldwide (ATHE- ACBSP- EDUQUA- IACBE- QS – ISASAHE – Swiss Private School Register)
  • الشهادة معترف بها في الولايات المتحدة الأمريكية (ACBSP معترف بها من قبل (CHEA)).
  • إمكانية التحقق من صحة الشهادة من وزارة الخارجية السويسرية.
  • إمكانية تصديق الشهادة من سفارة بلدك.

خطوات بسيطة للتقديم

تواصل معنا
تواصل مع أحد مستشارينا
للحصول على المساعدة أو الإجابة على استفساراتكم، تواصلوا مع أحد مستشارينا الذين سيرشدونكم خلال عملية التقديم، وشروط القبول، أو أي استفسارات أخرى قد تكون لديكم. فريقنا هنا لمساعدتكم في كل خطوة.
اتصل الآن
تواصل معنا
جدول
حدد تاريخ البدء
يرجى اختيار تاريخ بدء البرنامج المفضل لديك. تأكد من توافقه مع جدولك الزمني واستيفائه لأي مواعيد نهائية ذات صلة بالقبول أو التسجيل.
جدول
طلب
وقع العقد
يرجى مراجعة الشروط والأحكام بعناية، ثم توقيع العقد لإتمام عملية التسجيل. توقيعك يؤكد قبولك لسياسات البرنامج ومتطلباته.
طلب
تحويل
ابدأ رحلتك
تهانينا! أنت الآن جاهز لبدء هذه المرحلة الجديدة والمثيرة. اغتنم الفرصة، وانغمس في تجربة التعلم، ودع رحلتك نحو النجاح تبدأ.
تحويل

المزيد من الخدمات الأكاديمية

خدمات إضافية عند الطلب
icon3

مدرس خصوصي فردي

سيتم تخصيص مرشد أكاديمي شخصي لك ليرشدك ويدعمك طوال فترة دراستك. سيساعدك مرشدك في الإجابة على استفساراتك الأكاديمية، ويقدم لك ملاحظات بناءة، ويمنحك نصائح مصممة خصيصًا لضمان استمرارك في المسار الصحيح. إنه ملتزم بمساعدتك على تحقيق أقصى استفادة من تجربتك التعليمية وبلوغ أهدافك الأكاديمية.

اقرأ المزيد
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Thesis Supervision

You will receive dedicated thesis supervision to assist you in your research project. Your supervisor will help refine your thesis topic, guide you on research methodologies, and provide valuable feedback on your work. They will be your primary point of contact throughout the process, ensuring you have the support needed to succeed.

اقرأ المزيد
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حفل التخرج

ندعوكم للمشاركة في حفل التخرج، الذي يُمثل محطةً هامةً في مسيرتكم الأكاديمية. سيحتفي هذا الحفل بجهودكم وإنجازاتكم، وسيتيح لكم فرصة استلام شهاداتكم ومشاركة هذه الإنجازات مع عائلاتكم وأصدقائكم. سيتم تزويدكم بتفاصيل الموعد والمكان قبل موعد الحفل بوقتٍ كافٍ.

اقرأ المزيد

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    تواصل الآن مع فريق القبول في ECC

      تواصل الآن مع فريق القبول في ECC

        تواصل الآن مع فريق القبول في ECC

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        قصص نجاح من مجتمعنا

        آلاف العملاء يثقون بنا لأنهم حققوا نتائج متميزة معنا ... كن واحدًا منهم.
        أمجد أبو عريضة، ماجستير إدارة الأعمال Strategic Management | SAP Business Process Transformation Manager

        شكرًا جزيلًا لمجموعة ECC Knowledge Group، ولجميع الأساتذة والمدرسين على هذه الرحلة الرائعة في برنامج ماجستير إدارة الأعمال! ممتنون جدًا لكل ما قدمتموه من معرفة ودعم.

        د. ماري شكري، دكتوراه في إدارة الأعمال، ماجستير في الإدارة العامة، ماجستير في الاقتصاد، ماجستير في التخطيط الاستراتيجي، ماجستير في التخطيط الاستراتيجي Associate Director and Instructor at AUC | Strategic Planner | Project Manager

        إنه لشرف عظيم أن أكون جزءًا من هذه المؤسسة التعليمية المحترمة ... هذه اللفتة التقديرية تعني الكثير بالنسبة لي ... شكرًا جزيلاً ECC.

        عبد الرزاق العريض تنفيذي تطوير الأعمال

        شكرًا خاصًا لك على عملك الرائع ومتابعتك المخلصة للحصول على كل شيء بأفضل النتائج وأفضل المعرفة،

        تواصل الآن مع فريق القبول في ECC

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        IBAS

        المعهد الأوربى الأمريكى

        ©2026. مجموعة ECC للمعرفة. جميع الحقوق محفوظة.

        أهداف الوحدة

        تهدف هذه الوحدة إلى تطوير المعرفة والفهم والمهارات اللازمة لوضع خطة استراتيجية تنظيمية.

        مخرجات التعلم

        • فهم الأسس التي يقوم عليها تطوير الاستراتيجية التنظيمية
        • فهم البيئة الخارجية المؤثرة على المؤسسات
        • القدرة على مراجعة استراتيجية وخطط عمل المؤسسة
        • القدرة على تطوير خيارات استراتيجية للمؤسسة
        • فهم كيفية إنشاء خطة استراتيجية لتحقيق أهداف العمل

        أهداف الوحدة

        ستزودك هذه الوحدة بالمعرفة والفهم لمصادر واستخدام التمويل في المنظمات وكيفية تقييم وتفسير البيانات المالية.

        مخرجات التعلم

        • فهم كيفية حدوث الاتصال الداخلي (Internal Communication) داخل المؤسسات
        • تقييم الأداء المالي للمؤسسة
        • استخدام أساليب تحديد التكاليف لاتخاذ قرارات تنظيمية سليمة

        أهداف الوحدة

        تهدف هذه الوحدة إلى مساعدة المتعلمين على تطوير مهاراتهم القيادية والإدارية الشخصية في سياق إنشاء وتحقيق الرؤية التنظيمية والتوجه الاستراتيجي.

        مخرجات التعلم

        • فهم كيف تدعم المعرفة والمهارات في القيادة والإدارة الاستراتيجية عملية إنشاء وتحقيق الرؤية والاستراتيجية التنظيمية
        • فهم كيفية تطوير وإيصال الرؤية التنظيمية
        • القدرة على إدارة تطوير المعرفة والمهارات الشخصية في القيادة والإدارة الاستراتيجية لدعم تحقيق الرؤية والاستراتيجية الشخصية والمؤسسية
        • القدرة على التفكير في فوائد التطوير الشخصي في تحقيق النمو الشخصي والرؤية والاستراتيجية التنظيمية

        أهداف الوحدة

        تهدف هذه الوحدة إلى مساعدة المتعلمين على تطوير فهم لكيفية تأثير السلوك التنظيمي والهيكل والثقافة والتحفيز والإبداع والقيادة على فعالية وكفاءة المنظمة.

        مخرجات التعلم

        • فهم نظرية وممارسة سلوك القيادة
        • فهم كيفية تمكين المؤسسات من تحسين فعالية الموظفين للاستجابة لـفرص الأعمال
        • فهم كيفية تمكين المؤسسات من تحفيز الموظفين لـتحسين كفاءتهم وفعاليتهم

        أهداف الوحدة

        تُمكّن هذه الوحدة المتعلمين من تطوير المعرفة والفهم للتسويق على المستوى الاستراتيجي وكيفية تطبيق ذلك عمليًا، بما في ذلك تطوير استراتيجية تسويقية.

        مخرجات التعلم

        • فهم مبادئ التسويق الاستراتيجي
        • فهم كيفية إجراء تحليل تسويقي استراتيجي (Strategic Marketing Analysis)
        • فهم دور سلوك العميل في الاستراتيجيات التسويقية
        • فهم كيفية تطوير خطة تسويق استراتيجية قابلة للتنفيذ
        • فهم كيفية إنشاء استراتيجية تسويق لتحقيق أهداف العمل

        أهداف الوحدة

        ستُمكّن هذه الوحدة المتعلمين من استكشاف بيئة الأعمال الدولية المتغيرة وتطوير المعرفة والفهم لكيفية استجابة المنظمات.

        مخرجات التعلم

        • القدرة على تحليل بيئة الأعمال الدولية
        • فهم تأثير العولمة والتجارة الدولية
        • فهم الأسواق الدولية التي تعمل فيها الشركات

        أهداف الوحدة

        تهدف هذه الوحدة إلى تطوير المعرفة والفهم والمهارات اللازمة لإجراء البحوث لتلبية احتياجات إدارة الأعمال الاستراتيجية.

        مخرجات التعلم

        • القدرة على صياغة مقترح بحثي يتعلق بالتطوير الاستراتيجي للأعمال
        • القدرة على استخدام منهجيات بحث مختلفة لجمع بيانات كافية وصحيحة (Valid Data)
        • القدرة على عرض نتائج البحث بتنسيق مناسب للجمهور المستهدف

        أهداف الوحدة

        The aim of this unit is to develop a critical understanding of managing operations and information systems within projects.

        The interrelationships within functional areas will be examined, and the influence of contemporary factors. Learners will explore organisational strategy in relation to the capacity to plan for products and consider the value of inventory management using information systems and inventory schedules.

        مخرجات التعلم

        • Understand the role of operations management within a business.
        • Understand strategic capacity planning for products and services.
        • Understand requirements for effective inventory management using information systems.
        • Understand scheduling operations for project managers.
        • Understand systems for project quality management.

        أهداف الوحدة

        The aim of this unit is to equip learners with the advanced knowledge and skills necessary to lead and manage transformational change within complex organizational environments.

        Learners will critically evaluate and synthesize theories of consumer behavior, innovation, entrepreneurship, human resource management, organizational behavior, leadership, and digital transformation.

        Through a combination of theoretical exploration and practical application, learners will develop innovative strategies that drive business performance, foster positive organizational cultures, and ensure sustainable competitive advantage.

        The unit will also focus on designing and implementing strategic information systems and digital transformation plans that enhance operational efficiency and organizational resilience in the face of dynamic market conditions.

        مخرجات التعلم

        • Critically evaluate consumer behaviour theories and synthesize marketing strategies that drive business performance across diverse contexts. (Marketing Strategy and Consumer Behavior)
        • Formulate and justify innovative entrepreneurial strategies by applying ad advanced models of of innovation and entrepreneurship to sustain competitive business growth. (Innovation and Entrepreneurship)
        • Critically and recommend human resource management practices and organizational behavior strategies that foster talent management and positive organizational culture in complex environments. Innovation and Entrepreneurship)
        • Design and implement leadership and change management frameworks tailored to specific organizational contexts, ensuring effective transitions and successful change initiatives. (Leadership and Change Management)
        • Develop and Critique strategic information systems and digital transformation plans that enhance business innovation, operational efficiency, and overall organizational performance. (Strategic Information Systems and Digital Transformation)

        تواصل الآن مع فريق القبول في ECC

        أهداف الوحدة

        تهدف هذه الوحدة إلى تزويد المديرين بفهم شامل لمبادئ وممارسات تحسين عمليات البرمجيات (SPI)، بما يمكّنهم من قيادة وتنفيذ مبادرات التطوير التقني داخل مؤسساتهم بفاعلية.

        يُقدّم هذا المقرر المعارف الأساسية والأدوات العملية والرؤى الاستراتيجية التي تساعد على رفع جودة البرمجيات، وتحسين عمليات التطوير، وبناء ثقافة التحسين المستمر في مشاريع البرمجيات.

        ومن خلال التركيز على النهج الفردي والعمل الجماعي، يُعد هذا البرنامج المديرين لقيادة جهود تحسين العمليات بما يتماشى مع أهداف المؤسسة ويحقق نتائج قابلة للقياس وتطويرًا ملموسًا في الأداء.

        مخرجات التعلم

        • فهم وتطبيق مفاهيم تحسين عمليات البرمجيات (SPI).
        • تقييم وتنفيذ العمليات الأساسية في تطوير البرمجيات.
        • تطوير وقيادة فرق عمل عالية الأداء.
        • تنفيذ وتقييم مبادرات تحسين العمليات لضمان نتائج فعّالة ومستدامة.

        أهداف الوحدة

        • Identify legal and regulatory requirements that impact the area of responsibility.
        • Recognize ethical and social requirements relevant to the organizational context.
        • Develop policies to meet legal, regulatory, ethical, and social obligations for your area of responsibility.
        • Communicate policies to stakeholders.

        مخرجات التعلم

        • Analyze and assess the effectiveness of current quality management systems.
        • Design a strategy for evaluating and improving quality systems.
        • Define roles and responsibilities related to quality standards for key stakeholders.
        • Successfully implement a quality management system in their organization.
        • Conduct ongoing monitoring and evaluation of quality performance to identify areas for continuous improvement.

        أهداف الوحدة

        تهدف هذه الوحدة إلى تنمية فهم المتعلمين لإدارة سلسلة التوريد والعمليات، بما في ذلك نطاقها وتأثيرها وأهميتها، بالإضافة إلى القرارات الاستراتيجية اللازمة في عالم اليوم الذي يشهد سلاسل توريد وأسواق عالمية، مع مراعاة المحركات التنافسية الرئيسية. وتناقش الوحدة ممارسات وأساليب إدارة سلسلة التوريد والعمليات في سياقات متنوعة.

        مخرجات التعلم

        • Understand key operations and supply chain management concepts, theories, and strategies.
        • Understand performance measurement approaches and techniques.

        أهداف الوحدة

        تركز هذه الوحدة على الدور الاستراتيجي والقيمة المضافة للخدمات اللوجستية في شبكات التوريد. وتهدف إلى تزويد المتعلمين بفهم شامل للجوانب النظرية والتشغيلية الرئيسية لإدارة الخدمات اللوجستية، وتحديداً النقل والتخزين والتعبئة والتغليف. كما تُسلط الضوء على الاعتبارات ذات الصلة بالتنافسية التجارية والكفاءة التشغيلية، فضلاً عن الترابط بين الجوانب التشغيلية والتكنولوجية والتنظيمية.

        مخرجات التعلم

        • Understand key concepts and issues in logistics.
        • Understand the different modes of transport and their underlying operational and economic characteristics.
        • Understand the regulatory aspects procedures and practices with international processes.
        • Understand strategic and operational aspects of warehouse management.

        أهداف الوحدة

        تهدف هذه الوحدة إلى تزويد المتعلمين بمقدمة عملية لتقنيات الإعلام الرقمي والاجتماعي (مثل تويتر، فيسبوك، الأجهزة المتصلة بالإنترنت - إنترنت الأشياء، وشبكات التسويق بالعمولة) وتطبيقاتها في مجال التسويق. تتناول الوحدة الخصائص الرئيسية للإعلام الرقمي والاجتماعي، وتحدد الأسس النظرية، مثل قضايا الثقة وتفاعل العملاء، بالإضافة إلى الاتجاهات وأنماط الاستخدام، لتوفير إطار عمل لفهمها وتقييمها. كما تتناول الوحدة الاعتبارات القانونية والأخلاقية التي يثيرها التسويق في العالم الرقمي. تُعلّمك هذه الوحدة مجموعة من أحدث الأدوات والنظريات حول كيفية استخدام وسائل التواصل الاجتماعي بفعالية لتحقيق أهداف علامتك التجارية وأهداف التواصل. سيتعلم الطلاب المنهج العلمي والاستراتيجي للتسويق من خلال تطبيق عملي لاستراتيجيات التسويق الإلكتروني ووسائل التواصل الاجتماعي.

        مخرجات التعلم

        • Understand the role of information technology and social media in digital marketing.
        • Understand the changing dynamics of an organisation’s environment and its impacts.
        • Recommend resource-led innovative approaches using digital marketing tools to contemporary digital marketing challenges
        • Understand how to develop digital strategies and an integrated social media campaign for a strategic relationship with the customers.

        أهداف الوحدة

        تهدف هذه الوحدة إلى تنمية فهم المتعلمين النظري والعملي للعمليات والعوامل المؤثرة في سلوك المستهلكين من الأفراد والمؤسسات. من خلال التعرف على كيفية اتخاذ المستهلكين لقراراتهم، ودوافعهم، وكيف تؤثر السياقات والممارسات على الاستهلاك، سيتمكن المتعلمون من تطبيق هذه الرؤى استراتيجياً لخلق قيمة للعملاء، وتعلم كيفية نقد وتحدي ممارسات التسويق الحالية وأساليب التواصل مع المستهلكين. كما سيتمكن المتعلمون من تقييم كيفية إجراء أبحاث المستهلكين، وتطوير قدراتهم الفكرية والتحليلية في تفسير الاتجاهات الثقافية والاجتماعية، بالتوازي مع العمليات النفسية للمستهلك، لإثراء عملية صنع القرار التسويقي.

        مخرجات التعلم

        • Understand the fundamental psychological, sociological, structural, and cultural factors that influence buying behaviour.
        • Understand the relevance of particular theories, Factors, models, and concepts related to consumer behaviour.
        • Understanding the marketing research process and customer insight in different contexts including digital contexts.
        • Understand the process of managing customer experience, customer relationship management, and market communication.

        أهداف الوحدة

        To equip students with theoretical knowledge in carrying out accounting and finance research.

        مخرجات التعلم

        • Explain the rationale, discuss the usage, and carry out basic computational exercises for each of the topics covered.
        • Explain the underlying assumptions and imitations in the use of theories and approaches in the research of accounting and finance issues.
        • Adopt and use relevant theory, approach, methodology, and analytical techniques to carry out accounting or finance research, analyze the data, and evaluate and synthesise the results obtained to explain the phenomenon being studied or the issue being discussed.

        أهداف الوحدة

        In this unit, Learners will delve into advanced concepts in global finance, equipping themselves with a diverse array of theoretical frameworks and sophisticated financial tools.

        They will gain insights into prevailing trends in the global economy and develop the ability to critically analyze policy responses to these trends.

        Additionally, the unit will impart advanced techniques in global finance,

        empowering learners to apply these techniques effectively in addressing complex global financial challenges. Learning Outcomes, Assessment Criteria, and Indicative Contents

        مخرجات التعلم

        • Recall the concept of globalization.
        • Recognize the impact of the global business environment on national and multinational business organizations.
        • Identify different types of risks.
        • Be able to apply techniques to manage global risk.
        • Analyze the Financial Assets (Instruments)
        • Evaluate the global financial forces that determine the value of major currencies and how to hedge against fluctuations in currency values.

        أهداف الوحدة

        This Unit’s goal is to deepen students’ grasp of advanced strategic financial management concepts and how to apply them in challenging corporate settings.

        The ability of the learners to evaluate financial information,

        make wise financial decisions and efficiently manage financial resources to maximize shareholder value will be improved. The Unit will contain the following:

        • Advanced Strategic Analysis
        • Financial Decision-Making under Uncertainty
        • Strategic Financial Planning and Forecasting
        • Behavioral Finance
        • Ethical Considerations in Financial Decision Making
        • Financial Technology (FinTech) and Digital Transformation
        • Financial Distress and Restructuring.

        مخرجات التعلم

        • Critically evaluate Enterprise, Entrepreneurship, and the characteristics of the entrepreneur.
        • Critically evaluate the requirements for the early development of an enterprise.
        • Analyse the role of idea generation within an enterprise.
        • Critically assess success factors for entrepreneurship. Examine the key theories of innovation, disruptive entrepreneurship, and patterns of adoption of innovation and disruptors.
        • Justify the need for and content of a business plan and pitch.

        أهداف الوحدة

        This unit aims to cultivate an advanced understanding among students regarding the intricate nuances of New Business venture concepts and their application within complex corporate environments.

        It seeks to facilitate learners’ capacity to analyze, evaluate, and synthesize Entrepreneurship and Innovation concepts, fostering a high level of cognitive engagement and mastery.

        The unit will contain the following:

        • Entrepreneurial Process
        • Components for a Successful New Business
        • Evaluating New Opportunity
        • The Business Plan
        • Market Orientation
        • New Venture Team
        • Venture Capital
        • Managing Growth

        مخرجات التعلم

        • Develop a potential business venture through various business models
        • Develop new business ventures successfully through effective business planning, prudent management systems, business performance evaluation, and monitoring process.
        • Evaluate the personal, sociological, organizational, environment, innovation, implementation, and growth.
        • Demonstrate comprehensive comprehension and critical evaluation of the entire entrepreneurial process, encompassing its intricacies, challenges, and strategic implications
        • Evaluate the importance of opportunity in entrepreneurship
        • Develop a conceptual relationship between entrepreneurs and the management team

        أهداف الوحدة

        The aim of the unit is to enable the student to understand the core concepts of procurement along with the importance of identifying and managing risks related to procurement and contract management.

        The learners will also develop a critical understanding of various legislative frameworks important for procurement and consider frameworks for risk assessment in the procurement context.

        مخرجات التعلم

        • Understand the core concepts of procurement and contract management.
        • Be able to critically evaluate the procurement operating environment and legislation.
        • Understand the management of procurement operations.
        • Understand the risk management process in procurement and contract management.

        أهداف الوحدة

        The unit aims to provide learners with in-depth knowledge about planning processes across all key aspects of supply chain management.

        The relevance of each of the planning processes, the associated information requirements, and modelling and analytic techniques are covered.

        مخرجات التعلم

        • Critically evaluate and synthesize contemporary supply chain planning models and approaches, identifying their strengths and limitations in diverse business contexts.
        • Integrate and assess advanced planning, scheduling, and control methodologies within complex business operations to enhance operational efficiency.
        • Leverage sophisticated data analytics techniques to drive strategic decision-making and optimize overall supply chain performance.
        • Develop and critique comprehensive supply chain strategies, assessing their long-term impact on organizational sustainability and competitive advantage.
        • Design and implement complex optimization models to improve supply chain efficiency, responsiveness, and adaptability to changing market conditions.
        • Apply advanced forecasting and predictive analytics methods to accurately anticipate demand fluctuations and optimize inventory management.
        • Proactively identify, assess, and mitigate risks within the supply chain using advanced risk management frameworks and data-driven strategies.

        أهداف الوحدة

        The aim of “International Business Ethics and Sustainability” unit is to develop a deep understanding of ethical principles and sustainability practices in the context of international business.

        This unit will equip students with the ability to critically evaluate ethical dilemmas and sustainability challenges that global businesses face and to develop strategies that integrate ethical and sustainable practices into business operations and decision-making processes.

        مخرجات التعلم

        • Critically evaluate major ethical theories and frameworks and their application to international business contexts.
        • Analyze complex ethical dilemmas faced by international businesses and propose well-reasoned solutions.
        • Develop comprehensive strategies that promote sustainability within international business operations, considering economic, social, and environmental dimensions.
        • Assess the impact of corporate social responsibility initiatives on global business practices and stakeholder relationships.
        • Create and defend ethical business policies that address issues such as labour rights, environmental sustainability, and fair trade in a global context.
        • Evaluate the effectiveness of global sustainability standards and certifications in promoting ethical business practices.
        • Critique real-world case studies of international businesses, identifying best practices and areas for improvement in ethical and sustainable practices.

        أهداف الوحدة

        تهدف هذه الوحدة إلى تطوير فهم المتعلمين لتأثيرات التشريعات والأخلاقيات والتكامل العالمي على القرارات وحوكمة الشركات والسياسات والعمليات والأنشطة التي تقوم بها المنظمات.

        مخرجات التعلم

        • Be able to critically discuss the impacts of globalisation on organisations.
        • Be able to critically discuss the sociocultural, ethical, and moral issues that affect global organisations.
        • Be able to analyse the role of corporate governance in global organisations
        • Be able to critically discuss International Consumer Protection laws.
        • Be able to critically analyse regulations related to online trading

        أهداف الوحدة

        تهدف هذه الوحدة إلى تطوير فهم المتعلمين لتأثيرات التشريعات والأخلاقيات والتكامل العالمي على القرارات وحوكمة الشركات والسياسات والعمليات والأنشطة التي تقوم بها المنظمات.

        مخرجات التعلم

        • Be able to critically discuss the impacts of globalisation on organisations.
        • Be able to critically discuss the sociocultural, ethical, and moral issues that affect global organisations.
        • Be able to analyse the role of corporate governance in global organisations
        • Be able to critically discuss International Consumer Protection laws.
        • Be able to critically analyse regulations related to online trading

        أهداف الوحدة

        This unit aims to fulfil the learner’s ability to analyze and evaluate talent management’s different models.

        The talent management process begins with the meticulous delineation of appropriate talent profiles tailored to meet the specific needs of the organization.

        It encompasses the foundational elements employed by organizations to oversee the performance of individuals, teams, and the organization as a whole.

        Central to this exploration is an examination of the respective roles played by HR and line management within the realm of talent management. Furthermore, the unit delves into the complexities surrounding talent retention, investigating prevalent issues and proposing viable solutions.

        Through a comprehensive approach, learners will gain insight into the various dimensions of talent management, ranging from the cultivation of core competencies to the formulation and execution of performance management systems, as well as the identification, assessment, and development of talent.

        مخرجات التعلم

        • Critically analyze the theoretical foundations of strategic quality management and their historical context.
        • Design Strategic Quality and Systems Management and utilize advanced tools and techniques for continuous improvement in a strategic quality context.
        • Implementing Strategic Quality and Systems Management aligned with an organization’s overall business strategy.
        • Develop changing initiatives for successful integration of strategic quality and systems management within organizations.
        • Evaluate the impact of strategic quality management on organizational performance, competitiveness, and customer satisfaction.

        أهداف الوحدة

        إن الفحص النقدي لإدارة المخاطر الاستراتيجية يدور حول وضع معايير الأداء وتحسينها المستمر؛ وإنشاء نظام فعال لإدارة المخاطر والحفاظ عليه؛ ويتم النظر في جميع جوانب إدارة المخاطر، بما في ذلك على سبيل المثال لا الحصر، الصحة والسلامة والبيئة والأمن؛ وتخطيط أهداف المخاطر ومواءمتها مع استراتيجية الشركة الأخرى.

        مخرجات التعلم

        • Analyze the strategic implications of corporate risk management.
        • Analyze integrative risk management perspectives.
        • Develop full strategic risk analyses.
        • Analyze and evaluate market-related business in corporate risk management.
        • Apply Risk Governance to the entire organization’s sectors

        أهداف الوحدة

        This unit aims to provide learners with an understanding of the core concepts and tools used to build modern risk analysis models.

        It introduces learners to the foundations of risk analysis.

        These core concepts are then combined to explore several modern risk analysis modelling techniques.

        This unit will provide learners with the skills needed to apply these techniques in real-life situations.

        مخرجات التعلم

        • Understand healthcare policy formation in an international context.
        • Understand the social and cultural context of healthcare.
        • Critically analyze the concept of operational risk and the Basel II model.
        • Implement & Analyze the Professional Risk Management models, and Asses and Mitigate the Risks effectively in complex business environments.
        • Develop a professional risk management model according to an organizational context
        • Application: Lesson Learned, ECOLOGICAL RISK ASSESSMENT
        • Understand healthcare provisioning.
        • Understand the role of public health and health promotion in the provision of healthcare services.
        • Understand contemporary issues in health and social care.

        أهداف الوحدة

        The aim of this unit is to provide learners with the advanced knowledge and strategic skills necessary to drive comprehensive organizational improvement.

        Learners will critically analyze and synthesize key concepts in organizational strategy, financial management, project management, and risk management.

        By integrating these concepts, learners will develop and implement strategies that enhance competitive advantage, operational excellence, and organizational resilience.

        The unit emphasizes the application of advanced strategic models and best practices in various business contexts, ensuring that learners are equipped to make informed decisions that contribute to long-term business success and sustainability.

        مخرجات التعلم

        • Develop a critical understanding of how organizational strategy shapes and drives competitive advantage in various business contexts. (Organizational Strategy and Planning)
        • Integrate the concepts of financial management and performance measurement, understanding their roles in organizational success. (Financial and Performance Management)
        • Strategize project management techniques and their role in achieving operational excellence. (Project Management and Operational Excellence)
        • Develop a critical understanding of risk management and business continuity planning, ensuring organizational resilience. (Risk Management and Business Continuity)

        أهداف الوحدة

        The aim of studying Entrepreneurial Consulting Projects is to cultivate advanced analytical and logical capabilities, enabling individuals to adeptly address emergent economic and employment challenges.

        This unit aims to foster a culture of creativity and problem-solving, culminating in the generation of innovative products and services through the application of diverse strategic approaches.

        It delves into the theoretical foundations and practical applications of entrepreneurship, emphasizing the creation and expansion of global ventures.

        Additionally, the course scrutinizes the factors driving innovation and cultivates the managerial skills necessary to assess opportunities and foster entrepreneurship and innovation effectively.

        Through critical analysis, synthesis, and empirical investigation, students will develop expertise in entrepreneurial theory and practice, contributing to the advancement of knowledge in the fields of entrepreneurship and innovation.

        مخرجات التعلم

        • Conceptualizing the role of the entrepreneur
        • Develop a business plan: critically review and evaluate existing entrepreneurial business plans.
        • Evaluate the small business’s competitive edge in the marketplace using bootstrap marketing strategies.

        أهداف الوحدة

        تهدف هذه الوحدة إلى ضمان امتلاك الطلاب فهمًا راسخًا لمبادئ التدقيق في الممارسة العملية. تبدأ الوحدة بمراجعة البيئة القانونية والتنظيمية، وضرورة الالتزام بأساليب إدارة الممارسة المناسبة. سيتاح للطلاب فرصة دراسة تدقيق البيانات المالية، بما في ذلك التخطيط، وجمع الأدلة، والمراجعة.

        مخرجات التعلم

        • Understand the regulatory environment and professional and ethical considerations
        • Understand issues and developments in audit and assurance
        • Be able to plan and conduct an audit

        أهداف الوحدة

        Learners will be well-equipped to become leaders and innovators in quality management. They will possess the knowledge, research skills, and critical thinking abilities to address real-world challenges in organizational quality and contribute significantly to the advancement of quality management theory and practice.

        مخرجات التعلم

        • Critically analyze the theoretical foundations of principles and concepts of quality management systems and their role in organizational success.
        • Develop quality management systems: quality management tools and techniques to identify, analyze, and improve processes within an organization.
        • Designing quality management systems: Quality Leadership and Change Management.
        • Transforming the organizational culture to be a customer-centric organization while designing quality management systems.
        • Develop an Integrated integrated communication plan: A well-crafted communication plan fosters understanding, builds trust, and ultimately leads to a smooth transition and seamless adoption of the new quality system.
        • Implementing quality management systems: quality planning, assurance, and control measures to ensure consistent quality throughout the product or service lifecycle.
        • Implementing quality management systems: Integrate quality management with strategic planning and decision-making within the organizational culture to achieve business sustainability and long-term success.

        أهداف الوحدة

        سيفهم الطلاب أن ريادة الأعمال مجالٌ أساسي في عالم الأعمال، فهي تنطبق على أصحاب المشاريع الفردية الصغيرة والشركات الكبيرة على حدٍ سواء. وترتبط ريادة الأعمال بالابتكار ارتباطاً وثيقاً، ويركز هذا المقرر على كلا المجالين، مُسلطاً الضوء على كيفية نمو الشركات وفوائد الابتكار ومخاطره.

        مخرجات التعلم

        • Critically evaluate Enterprise, Entrepreneurship, and the characteristics of the entrepreneur.
        • Critically evaluate the requirements for the early development of an enterprise.
        • Analyse the role of idea generation within an enterprise.
        • Critically assess success factors for entrepreneurship. Examine the key theories of innovation, disruptive entrepreneurship, and patterns of adoption of innovation and disruptors.
        • Justify the need for and content of a business plan and pitch.

        أهداف الوحدة

        The unit aims to provide learners with in-depth knowledge about planning processes across all key aspects of supply chain management.

        The relevance of each of the planning processes, the associated information requirements, and modelling and analytic techniques are covered.

        مخرجات التعلم

        • Critically evaluate and synthesize contemporary supply chain planning models and approaches, identifying their strengths and limitations in diverse business contexts.
        • Integrate and assess advanced planning, scheduling, and control methodologies within complex business operations to enhance operational efficiency.
        • Leverage sophisticated data analytics techniques to drive strategic decision-making and optimize overall supply chain performance.
        • Develop and critique comprehensive supply chain strategies, assessing their long-term impact on organizational sustainability and competitive advantage.
        • Design and implement complex optimization models to improve supply chain efficiency, responsiveness, and adaptability to changing market conditions.
        • Apply advanced forecasting and predictive analytics methods to accurately anticipate demand fluctuations and optimize inventory management.
        • Proactively identify, assess, and mitigate risks within the supply chain using advanced risk management frameworks and data-driven strategies.

        أهداف الوحدة

        To enable learners to understand the main elements that influence the performance of employees at all levels within an organization and how such elements can be managed constructively. Further to provide learners with understanding to devise and implement appropriate HR practices and strategies that relate to Performance Management.

        مخرجات التعلم

        • Explain and evaluate the linkages between employee performance, HR practices, and organizational performance
        • Critically evaluate the barriers and blockages preventing expected standards of performance from being met
        • Critically evaluate the key HR and employment practices influencing employee

        أهداف الوحدة

        يهدف هذا البرنامج إلى تمكين المديرين من اكتساب المعرفة والمهارات والرؤية الاستراتيجية التي تؤهلهم لقيادة وإدارة مبادرات التحول الرقمي داخل مؤسساتهم بفعالية.

        من خلال هذا التخصص، ستتعرف على المفاهيم الأساسية والأدوات والمنهجيات التي تضمن نجاح عمليات التحول الرقمي، بما يتيح لك استثمار التكنولوجيا الحديثة في خلق قيمة مضافة، وبناء مزايا تنافسية، وتحقيق نمو مستدام للأعمال.

        مخرجات التعلم

        • فهم وتطبيق المفاهيم الرئيسية للتحول الرقمي.
        • تطوير وتنفيذ استراتيجيات التحول الرقمي داخل المؤسسة.
        • تحليل التقنيات الحديثة والاستفادة منها في تطوير الأعمال.

        أهداف الوحدة

        ستزودك هذه الوحدة بالمعرفة والفهم لمصادر واستخدام التمويل في المنظمات وكيفية تقييم وتفسير البيانات المالية.

        مخرجات التعلم

        • فهم كيفية حدوث الاتصال الداخلي (Internal Communication) داخل المؤسسات
        • تقييم الأداء المالي للمؤسسة
        • استخدام أساليب تحديد التكاليف لاتخاذ قرارات تنظيمية سليمة

        أهداف الوحدة

        ستُمكّن هذه الوحدة المتعلمين من اكتساب المعرفة والفهم لأهمية الاتصالات المؤسسية وارتباطها بأهداف الشركة. كما ستتاح لهم الفرصة لتطوير مهاراتهم في تدقيق الاتصالات المؤسسية وتخطيط استراتيجية الاتصالات المؤسسية.

        مخرجات التعلم

        • Understand the importance of corporate communications.
        • Be able to plan corporate communications audits.
        • Understand the purpose and impact of a corporate communications strategy.

        أهداف الوحدة

        تهدف هذه الوحدة إلى مساعدة المتعلمين على تطوير مهاراتهم القيادية والإدارية الشخصية في سياق إنشاء وتحقيق الرؤية التنظيمية والتوجه الاستراتيجي.

        مخرجات التعلم

        • فهم كيف تدعم المعرفة والمهارات في القيادة والإدارة الاستراتيجية عملية إنشاء وتحقيق الرؤية والاستراتيجية التنظيمية
        • فهم كيفية تطوير وإيصال الرؤية التنظيمية
        • القدرة على إدارة تطوير المعرفة والمهارات الشخصية في القيادة والإدارة الاستراتيجية لدعم تحقيق الرؤية والاستراتيجية الشخصية والمؤسسية
        • القدرة على التفكير في فوائد التطوير الشخصي في تحقيق النمو الشخصي والرؤية والاستراتيجية التنظيمية

        أهداف الوحدة

        To explore the international context for healthcare policy and organisation of healthcare. To understand contemporary issues and promotion of public health. Learners should understand the political, social, and cultural issues that help to determine healthcare policy and be able to critically assess the policies and practices in one specific context.

        مخرجات التعلم

        • Understand healthcare policy formation in an international context.
        • Understand the social and cultural context of healthcare.
        • Understand healthcare provisioning.
        • Understand the role of public health and health promotion in the provision of healthcare services.
        • Understand contemporary issues in health and social care.

        أهداف الوحدة

        تهدف هذه الوحدة إلى تمكين المتعلمين من تطوير المعرفة والفهم اللازمين لإدارة وتقديم خدمة عملاء ممتازة.

        مخرجات التعلم

        • Understand how to identify and meets stakeholder needs when managing quality and service delivery.
        • understand how to Manage quality and service delivery.
        • understand how to embed quality improvement and service delivery.

        أهداف الوحدة

        The aim of this unit is to develop learners’ understanding, knowledge, and skills of sustainable operations management, including key elements of sustainability and their importance to businesses, the business drivers and barriers affecting the move towards sustainability, the different practices across the supply chain that can be worked upon to improve sustainability, as well as the performance measures and the business impact of sustainability.

        A variety of different sectors are explored.

        مخرجات التعلم

        • Critically analyze and synthesize sustainable operations management strategies, evaluating their effectiveness in addressing environmental, social, and economic challenges in diverse organizational contexts.
        • Integrate advanced sustainability principles and practices into operations management frameworks, assessing their impact on resource efficiency, waste reduction, and carbon footprint mitigation.
        • Leverage innovative technologies and data-driven approaches to optimize sustainable operations, balancing environmental stewardship with operational performance objectives.
        • Develop comprehensive sustainability policies and initiatives, assessing their long-term impact on organizational sustainability and competitive advantage.
        • Design and implement complex optimization models to improve supply chain efficiency, responsiveness, and adaptability to changing market conditions.
        • Apply advanced forecasting and predictive analytics methods to accurately anticipate demand fluctuations and optimize inventory management.

        أهداف الوحدة

        Identify legal and regulatory requirements that impact the area of responsibility.

        Recognize ethical and social requirements relevant to the organizational context.

        Develop policies that address legal, regulatory, ethical, and social obligations.

        Effectively communicate these policies to stakeholders to ensure understanding and compliance.

        مخرجات التعلم

        • Identify and evaluate the legal and regulatory requirements applicable to their role.
        • Analyze ethical and social considerations that influence decision-making in their area.
        • Create comprehensive policies that meet legal, regulatory, ethical, and social requirements.
        • Communicate policies clearly to stakeholders and facilitate discussions to address any concerns.

        أهداف الوحدة

        • Evaluate existing quality management systems and standards within the organization.
        • Develop a strategic approach to assess and enhance quality systems.
        • Establish clear responsibilities for stakeholders in maintaining quality standards.
        • Implement a comprehensive quality management system tailored to organizational needs.
        • Monitor and evaluate quality performance to promote continuous improvement.

        مخرجات التعلم

        • Analyze and assess the effectiveness of current quality management systems.
        • Design a strategy for evaluating and improving quality systems.
        • Define roles and responsibilities related to quality standards for key stakeholders.
        • Successfully implement a quality management system in their organization.
        • Conduct ongoing monitoring and evaluation of quality performance to identify areas for continuous improvement.

        أهداف الوحدة

        This unit aims to foster a nuanced comprehension of how brands facilitate companies in achieving differentiation.

        Companies must establish a distinctive presence in the marketplace by implementing effective and innovative brand management strategies.

        Brand management transcends departmental boundaries, serving as an organizational-wide initiative.

        This course aims to bridge theoretical knowledge with practical application, enabling learners to translate theoretical concepts into actionable strategies and tactics that drive brand success in dynamic market environments.

        Through interdisciplinary exploration and experiential learning, learners will develop the analytical skills and strategic acumen necessary to navigate complex brand challenges and capitalize on opportunities for sustainable competitive advantage.

        مخرجات التعلم

        • Evaluate and refine brand management strategies by applying sophisticated analytical skills.
        • Develop positioning and a frame of reference building.
        • Evaluate the brand positioning and customer excellence through the CBBE approach.
        • Develop the brand positioning strategy.
        • Develop Brand Equity and Build up strong brand practices.
        • Evaluate brand elements and design brand architecture strategies to build brand equity.

        أهداف الوحدة

        This unit aims to provide learners with an understanding of the core concepts and tools used to build modern risk analysis models.

        It introduces learners to the foundations of risk analysis.

        These core concepts are then combined to explore several modern risk analysis modelling techniques.

        This unit will provide learners with the skills needed to apply these techniques in real-life situations

        مخرجات التعلم

        • Critically analyze the concept of operational risk and the Basel II model.
        • Implement & professional risk management models; assess and mitigate the risks effectively in complex business environments.
        • Develop a professional risk management model according to an organizational context
        • Application: Lesson Learned, ECOLOGICAL RISK ASSESSMENT.

        أهداف الوحدة

        This unit aims to enable learners to critically analyze and synthesize contemporary issues in marketing, employing advanced theoretical frameworks and empirical evidence.

        This involves evaluating the complexities of modern marketing challenges, proposing innovative solutions, and contributing novel insights to the field through rigorous research and scholarly discourse.

        مخرجات التعلم

        • Demonstrate a profound comprehension of the strategic implications of marketing within the broader contexts of corporate and business strategies.
        • This entails analyzing the intricate interplay between strategic marketing initiatives and organizational strategies, elucidating their synergies, tensions, and transformative potential through advanced conceptual frameworks and empirical research.
        • The emerging field of Neuromarketing and its profound implications for marketing strategies and tactics.
        • This involves critically evaluating the latest trends, theories, and empirical research in Neuromarketing, discerning its impact on consumer behaviour, decision-making processes, and market outcomes.
        • Develop a sophisticated understanding of B2B marketing strategy and planning, emphasizing the cultivation of enduring, value-driven relationships with business customers.
        • This involves critically analyzing advanced concepts and theoretical frameworks in B2B marketing, synthesizing empirical evidence to inform strategic decision-making processes, and innovating approaches to foster sustained engagement and loyalty within complex business ecosystems.
        • Acquire a comprehensive grasp of the intricacies involved in conducting marketing research. This entails critically analyzing advanced methodologies, theoretical frameworks, and statistical techniques employed in marketing research design and execution.
        • Develop a conceptual framework of the diverse array of tools utilized in service marketing and the intricacies of designing effective service marketing activities.
        • Develop a conceptual framework of the diverse range of tools employed in customer experience (CX) management and the intricacies of designing optimal customer experiences and customer journeys.

        أهداف الوحدة

        يهدف هذا البرنامج إلى تزويد المتعلمين بالقدرة على فهم وتحليل تأثير القوى البيئية الداخلية والخارجية الرئيسية على استراتيجية المنظمة وإدارة الموارد البشرية. كما يمكّن المتعلم من تحليل مجموعة متنوعة من السياقات التنظيمية وكيفية تطويرها لأساليب الاستجابة لهذه القوى البيئية، ودور متخصصي الموارد البشرية في المساهمة في ذلك.

        مخرجات التعلم

        • Critically evaluate the environment of modern organizations and the changing nature of contemporary HRM.
        • Critically evaluate the impact of changes to the structure and nature of industry, employment law, and working patterns on HRM.
        • Explain the process of strategic management and evaluate the role of HR professionals in contributing to it.
        • Evaluate the application of HR practices in a range of organisational contexts.

        أهداف الوحدة

        الفحص النقدي لإدارة المخاطر الاستراتيجية فيما يتعلق بوضع معايير الأداء وتحسينها المستمر؛ وإنشاء نظام فعال لإدارة المخاطر والحفاظ عليه؛ يتم النظر في جميع جوانب إدارة المخاطر، بما في ذلك على سبيل المثال لا الحصر، الصحة والسلامة والبيئة والأمن؛ تخطيط أهداف المخاطر ومواءمتها مع استراتيجية الشركة الأخرى.

        مخرجات التعلم

        • Analyze the strategic implications of corporate risk management.
        • Analyze integrative risk management perspectives.
        • Develop full strategic risk analyses.
        • Analyze and evaluate market-related business in corporate risk management
        • Apply Risk Governance to the entire organization’s sectors

        أهداف الوحدة

        رفع مستوى الوعي بمخاطر الأعمال وتطوير المعرفة والفهم في تقييم ومراقبة ومراقبة مخاطر الأعمال.

        لتمكين المتعلم من تطوير فهم لتداعيات مخاطر الأعمال.

        مخرجات التعلم

        • فهم وظيفة إدارة المخاطر في مجال الأعمال.
        • فهم كيفية تقييم وإدارة مخاطر الأعمال.
        • Understand the effects of business risks and how they can be managed.
        • Understand approaches to crisis management and business continuity planning.

        أهداف الوحدة

        فهم عملية تحديد المشاريع المناسبة والممكنة، والقدرة على بدء مشروع وانطلاقه. القدرة على إدارة المشروع ومراقبته والتحكم فيه، بما في ذلك تقييم مخاطر المشروع ومشاكله وإدارتها والتحكم فيها، وإدارة المشروع والفريق، وإدارة التغيير.

        القدرة على تقييم نجاح أو فشل مشروع ما.

        مخرجات التعلم

        • القدرة على تحليل أهداف العمل لتحديد المشاريع القابلة للتنفيذ.
        • القدرة على تصميم الأنظمة والخطط لبدء المشاريع وإدارتها والتحكم بها.
        • القدرة على تنظيم وإدارة مشروع.
        • القدرة على مراقبة ومتابعة سير المشاريع.
        • القدرة على مراجعة المشروع وتقييمه وإغلاقه.

        أهداف الوحدة

        تهدف هذه الوحدة إلى مساعدة المتعلمين على اكتساب المعرفة والفهم لاستراتيجية إدارة الموارد البشرية وتأثيرها على كفاءة المنظمة.

        مخرجات التعلم

        • فهم العوامل المؤثرة على استراتيجيات إدارة الموارد البشرية في المؤسسات
        • فهم كيف تساهم الإدارة الاستراتيجية للموارد البشرية في تحقيق الخطط الاستراتيجية للمؤسسات
        • فهم كيفية إعداد استراتيجيات إدارة الموارد البشرية للمؤسسات
        • القدرة على تطوير استراتيجية إدارة موارد بشرية لمؤسسة ما
        IACBE (International Accreditation Council for Business Education): The IACBE believes that academic quality and excellence in business education should be measured in terms of an academic business unit's educational outcomes relative to its mission, rather than by normative standards related to academic resources.
        ACBSP (Accreditation Council for Business Schools and Programs): ACBSP is a leading specialized accreditation body for business education, supporting, celebrating, and rewarding teaching excellence.
        QS (Quacquarelli Symonds): Quacquarelli Symonds (QS) is the world's leading provider of services, analytics, and insight to the global higher education sector.
        Swiss Private School: The Swiss Private School was registered in August 2006 in Switzerland by the Swiss Federation of Private Schools. It safeguards Switzerland's reputation as a hub for high-quality educational activity.
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