What Are Quality Management Practices in Building Construction

Quality Management Practices in Building Construction

Construction Quality Management is a crucial component of the construction industry, especially in building construction projects. Effective quality management practices can significantly improve project outcomes, ensuring that the finished product meets the necessary standards while remaining within budget and time constraints.

This article discusses Construction Quality Management practices in building construction, based on the research by Ahmed Mohamed Hassan Abd El Fattah, who holds a DBA degree from “IBAS” International Business school of Switzerland. His investigation research in 2024 provides valuable insights into the factors that influence quality management and their application in building construction.

In this article, we will explore the key Construction Quality Management practices at building construction sites and analyze the findings from Ahmed Mohamed Hassan Abd El Fattah’s research (2024), highlighting how these practices are applied to improve construction quality.

Why Is Construction Quality Management Important in Building Projects?

Construction Quality Management is essential in the construction industry to ensure that projects meet the required standards, are completed on time, and are within budget. This article discusses the significance of quality management in building construction projects and examines the key findings 

  • Construction Quality Management ensures that construction projects meet both client expectations and legal requirements.
  • It enhances efficiency and reduces project risks.
  • Proper implementation of Construction Quality Management systems leads to higher profitability.

“The quality management practices of the company are assessed in chapter 4 of this thesis both by interview and questionnaires. The first emphasis is to differentiate the works that are public, private, and cooperative. According to the result, the majority of the company’s clients are private sector, and cooperatives come final. So, this indicates public sectors are more influenced by contractor’s quality management activities”. (AHMED, 2024)

 

How Does Construction Quality Management Ensure Project Success?

Construction Quality Management ensures that construction projects adhere to the desired standards and requirements. Effective management systems focus on reducing errors, controlling costs, and delivering high-quality projects. These systems also emphasize the importance of maintaining Construction Quality Management across all phases of construction.

  • Proper planning and monitoring can prevent costly errors.
  • Focus on cost control, timely delivery, and quality are essential for project success.
  • Quality management practices help reduce the likelihood of project failure.

The company’s priorities are also assessed in this section. The most important and highly prioritized factor by the company are project cost budget. This shows the company focuses on how to be profitable, but only focusing on cost doesn’t bring profit because other factors like quality work and time are highly important for more profitability of contractors. (AHMED, 2024)

 

How Does Employee Perception Affect Construction Quality Management?

Employee awareness of quality standards and practices is crucial for the successful implementation of Construction Quality Management systems in building construction projects. Diverging views among employees about quality can lead to inconsistencies, making it difficult to align company goals with quality objectives. Fostering a shared understanding of quality among employees ensures smoother project execution and enhanced quality outcomes.

  • Employees’ understanding of quality management practices directly affects project outcomes.
  • A shared understanding of quality among employees leads to smoother project execution.
  • Training and clear communication of quality expectations are essential for success.

Construction Quality Management relies on employees’ comprehension and commitment to quality standards to achieve the desired project outcomes. By emphasizing the importance of Construction Quality Management and aligning employee perceptions, companies can streamline operations and improve the quality of the final product.

“The perception of employees in the company on quality is different. Many respondents perceived quality works gives competitive advantage for the company by creating another work to get in the future. The next perceptions of the respondents are elimination of defects by doing quality works they can increase profit. In general respondents have different perceptions about quality and there is no common understanding about quality this makes it the company direction on quality to manage difficult”. (AHMED, 2024)

 

How Can Quality Improvement Programs Enhance Construction Quality Management?

Quality improvement programs such as ISO 9001, Total Quality Management (TQM), and quality control/quality assurance systems are essential in ensuring consistent quality across construction projects. These systems help standardize processes and provide guidelines for continuous improvement in Construction Quality Management, ultimately contributing to the success of building construction projects.

  • ISO 9001 and TQM provide a systematic approach to quality improvement.
  • Quality control and quality assurance programs ensure that quality standards are met.
  • Continuous monitoring and improvement of quality practices result in higher project satisfaction.

By integrating Construction Quality Management systems like ISO 9001, TQM, and quality control/quality assurance, construction companies can maintain high standards, ensuring that projects meet client expectations and are completed efficiently. Through these programs, companies can foster a culture of continuous improvement, enhancing both the quality and profitability of construction projects.

“The other analyzed issues were about the quality improvement program of the company. Types of quality improvement programs are also included in chapter 4 like ISO 9001, Total quality management, quality control/quality assurance. From these types of quality improvement, the respondents describe that the company has an intention to practice quality control /quality assurance quality management system type”. (AHMED, 2024)

 

What Are the Key Factors Affecting Construction Quality Management?

Several factors impact the quality of construction projects, including design, materials, labor, and project management. By focusing on these critical areas, construction companies can improve Construction Quality Management and ensure better project outcomes. These factors are key in ensuring that the final product meets the required standards and client expectations.

  • Design consistency and completeness are crucial to the quality of the final product.
  • The availability of high-quality materials ensures long-lasting and durable construction.
  • Skilled labor and effective site management directly influence project quality.

These elements of Construction Quality Management emphasize the importance of proactive planning and resource allocation. By addressing these factors, construction companies can enhance overall project quality, reduce risks, and increase client satisfaction. Effective management of these factors is central to maintaining the integrity of construction projects and achieving sustainable results.

“The main factors affecting quality of building construction projects are analyzed in this chapter. The number of the main factors are 12 here is their list: project, design, contract, materials, labors, equipment, subcontractors, site layout, systems, site staff, financial, and owner. The above main factors have their own sub factors which are 48 in numbers. All the main factors and sub factors are ranked by the respondents which are helpful for the company in order to concentrate on the factors that highly influence the quality of the project especially during design quality management system for the company”. (AHMED, 2024)

 

What Are the Challenges in Implementing Construction Quality Management?

Construction companies face various challenges when implementing quality management systems. These challenges include resistance to change, lack of resources, and insufficient training. Companies must overcome these challenges to successfully integrate Construction Quality Management into their operations. Effective implementation requires a comprehensive approach that addresses organizational and resource-based barriers.

  • Resistance to change can hinder the adoption of new quality management practices.
  • Lack of resources or training can lead to ineffective implementation of quality systems.
  • Addressing these challenges requires a strong commitment from management and staff.

Overcoming these obstacles is essential for ensuring that Construction Quality Management practices are fully integrated into the company’s culture and operations. By addressing these challenges, construction companies can create a foundation for continuous improvement and enhanced project outcomes.

“Most of the employees in the company don’t implement a quality management system. The contractors which implement QMS like: ISO 9001 and quality control/quality assurance have better quality understanding and practice than the contractors who doesn’t implement quality management system as it understood from the analysis of the other related study. And, the contractors that implement quality management systems have their own objectives about their quality management system. This helps them to achieve quality and other related issues like, for example success in finance and bidding”. (AHMED, 2024)

 

What is the Impact of Design and Material Issues on Construction Quality Management?

Design-related issues, such as incomplete or inconsistent designs, and material-related problems are among the most common factors affecting the quality of construction projects. Proper design and material selection are essential for the success of Construction Quality Management in any construction project. Ensuring high-quality designs and using reliable materials can significantly enhance the outcome of construction projects.

  • Design quality directly influences the final outcome of a construction project.
  • Material-related issues, such as poor-quality materials, can cause defects and delays.
  • Good communication between contractors and suppliers is crucial for material management.

These aspects highlight the importance of Construction Quality Management in minimizing design flaws and material issues, ensuring the long-term success and durability of construction projects.

“Building construction projects in Egypt are suffering quality problems and this study identified that, design related issues are the most common among the twelve different factors examined in this study and very important for the success of quality practices. Design related issues like completeness and consistency of design documents are very important for success of quality”. (AHMED, 2024)

 

Conclusion

In conclusion, quality management plays a vital role in ensuring the successful completion of building construction projects. By focusing on the main factors affecting quality, addressing challenges, and implementing effective quality management programs, companies can significantly improve their Construction Quality Management practices and project outcomes. Ahmed Mohamed Hassan Abd El Fattah’s research offers valuable insights into improving construction quality standards and practices.

For those seeking to advance in Quality Management, pursuing an MBA or DBA is a crucial step. These advanced degrees provide the deep knowledge, strategic insight, and leadership skills necessary to enhance quality standards, optimize operations, and drive continuous improvement across various industries.

Boost your career by enrolling at  IBAS–VERN, and unlock new leadership roles, career growth, and long-term success in the field of Quality Management.

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      This unit enables learners to develop knowledge and understanding of marketing at a strategic level and how this is applied in practice including developing a marketing strategy.

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      • Understand the principles of strategic marketing.
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      The unit will enable learners to explore the changing international business environment and develop knowledge and understanding of how organizations respond.

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      • Be able to analyze the international business environment
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      This unit aims to develop the knowledge, understanding, and skills required to carry out research to meet the needs of strategic business management.

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      The aim of this unit is to develop a critical understanding of managing operations and information systems within projects.

      The interrelationships within functional areas will be examined, and the influence of contemporary factors. Learners will explore organisational strategy in relation to the capacity to plan for products and consider the value of inventory management using information systems and inventory schedules.

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      • Understand the role of operations management within a business.
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      The aim of this unit is to equip learners with the advanced knowledge and skills necessary to lead and manage transformational change within complex organizational environments.

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      • Formulate and justify innovative entrepreneurial strategies by applying ad advanced models of of innovation and entrepreneurship to sustain competitive business growth. (Innovation and Entrepreneurship)
      • Critically and recommend human resource management practices and organizational behavior strategies that foster talent management and positive organizational culture in complex environments. Innovation and Entrepreneurship)
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        To equip managers with a comprehensive understanding of Software Process Improvement (SPI) principles and practices, enabling them to effectively lead and implement SPI initiatives within their organizations.

        The Module provides foundational knowledge, practical tools, and strategic insights necessary for enhancing software quality, optimizing development processes, and fostering a culture of continuous improvement in software projects.

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        The aim of this unit is to develop learners’ understanding of supply chain and operations management, including its scope, impact and importance as well as the strategic decisions that need to be made in today’s world of global supply and global markets, taking into account the major competitive drivers. The unit discusses supply chain and operations management practices and approaches in a range of contexts.

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        • Understand key operations and supply chain management concepts, theories, and strategies.
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        The unit focuses on the strategic, value-adding role of logistics in supply networks. It aims to impart learners with a thorough understanding of key theoretical and operational aspects of managing logistics, specifically transportation, storage/warehousing, and packaging. The related considerations for business competitiveness and operational efficiency are emphasized as is the interdependency between operational, technological, and regulatory aspects.

        Learning Outcomes

        • Understand key concepts and issues in logistics.
        • Understand the different modes of transport and their underlying operational and economic characteristics.
        • Understand the regulatory aspects procedures and practices with international processes.
        • Understand strategic and operational aspects of warehouse management.

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        This unit aims to develop learners’ a practical introduction to digital and social media technologies (such as Twitter, Facebook, connected devices – the internet of things and affiliate networks) and their application within marketing. The module examines the key characteristics of digital and social media, and identifies the theoretical underpinnings such as issues of trust and customer engagement together with trends and usage patterns to provide a framework through which to understand and evaluate them. In addition, the module examines the legal and ethical considerations that marketing in a digital world raises. This module teaches you a range of state-of-the-art tools and theories of how to use social media effectively to achieve your branding and communication goals. Students will learn the scientific and strategic approach to marketing with hands-on implementation of online marketing and social media strategies.

        Learning Outcomes

        • Understand the role of information technology and social media in digital marketing.
        • Understand the changing dynamics of an organisation’s environment and its impacts.
        • Recommend resource-led innovative approaches using digital marketing tools to contemporary digital marketing challenges
        • Understand how to develop digital strategies and an integrated social media campaign for a strategic relationship with the customers.

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        This unit aims to develop learners’ understanding of a theoretical and practical understanding of processes and factors that influence the consumer behaviour of individuals and organisations. By learning about how consumers make decisions, what motivates them, and how contexts and practices influence consumption, you will be able to strategically apply these insights to the creation of customer value and learn how to critique and challenge current marketing practices and consumer communications. The learners will be able to evaluate how consumer research has been undertaken and develop their intellectual and analytical capabilities vis-à-vis interpreting cultural and societal trends, parallel to psychological consumer processes, to inform marketing decision-making.

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        • Understand the fundamental psychological, sociological, structural, and cultural factors that influence buying behaviour.
        • Understand the relevance of particular theories, Factors, models, and concepts related to consumer behaviour.
        • Understanding the marketing research process and customer insight in different contexts including digital contexts.
        • Understand the process of managing customer experience, customer relationship management, and market communication.

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        To equip students with theoretical knowledge in carrying out accounting and finance research.

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        • Explain the rationale, discuss the usage, and carry out basic computational exercises for each of the topics covered.
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        In this unit, Learners will delve into advanced concepts in global finance, equipping themselves with a diverse array of theoretical frameworks and sophisticated financial tools.

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        empowering learners to apply these techniques effectively in addressing complex global financial challenges. Learning Outcomes, Assessment Criteria, and Indicative Contents

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        • Recall the concept of globalization.
        • Recognize the impact of the global business environment on national and multinational business organizations.
        • Identify different types of risks.
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        • Analyze the Financial Assets (Instruments)
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        This Unit’s goal is to deepen students’ grasp of advanced strategic financial management concepts and how to apply them in challenging corporate settings.

        The ability of the learners to evaluate financial information,

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        • Financial Decision-Making under Uncertainty
        • Strategic Financial Planning and Forecasting
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        • Financial Technology (FinTech) and Digital Transformation
        • Financial Distress and Restructuring.

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        • Critically evaluate Enterprise, Entrepreneurship, and the characteristics of the entrepreneur.
        • Critically evaluate the requirements for the early development of an enterprise.
        • Analyse the role of idea generation within an enterprise.
        • Critically assess success factors for entrepreneurship. Examine the key theories of innovation, disruptive entrepreneurship, and patterns of adoption of innovation and disruptors.
        • Justify the need for and content of a business plan and pitch.

        Unit Objectives

        This unit aims to cultivate an advanced understanding among students regarding the intricate nuances of New Business venture concepts and their application within complex corporate environments.

        It seeks to facilitate learners’ capacity to analyze, evaluate, and synthesize Entrepreneurship and Innovation concepts, fostering a high level of cognitive engagement and mastery.

        The unit will contain the following:

        • Entrepreneurial Process
        • Components for a Successful New Business
        • Evaluating New Opportunity
        • The Business Plan
        • Market Orientation
        • New Venture Team
        • Venture Capital
        • Managing Growth

        Learning Outcomes

        • Develop a potential business venture through various business models
        • Develop new business ventures successfully through effective business planning, prudent management systems, business performance evaluation, and monitoring process.
        • Evaluate the personal, sociological, organizational, environment, innovation, implementation, and growth.
        • Demonstrate comprehensive comprehension and critical evaluation of the entire entrepreneurial process, encompassing its intricacies, challenges, and strategic implications
        • Evaluate the importance of opportunity in entrepreneurship
        • Develop a conceptual relationship between entrepreneurs and the management team

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        The aim of the unit is to enable the student to understand the core concepts of procurement along with the importance of identifying and managing risks related to procurement and contract management.

        The learners will also develop a critical understanding of various legislative frameworks important for procurement and consider frameworks for risk assessment in the procurement context.

        Learning Outcomes

        • Understand the core concepts of procurement and contract management.
        • Be able to critically evaluate the procurement operating environment and legislation.
        • Understand the management of procurement operations.
        • Understand the risk management process in procurement and contract management.

        Unit Objectives

        The unit aims to provide learners with in-depth knowledge about planning processes across all key aspects of supply chain management.

        The relevance of each of the planning processes, the associated information requirements, and modelling and analytic techniques are covered.

        Learning Outcomes

        • Critically evaluate and synthesize contemporary supply chain planning models and approaches, identifying their strengths and limitations in diverse business contexts.
        • Integrate and assess advanced planning, scheduling, and control methodologies within complex business operations to enhance operational efficiency.
        • Leverage sophisticated data analytics techniques to drive strategic decision-making and optimize overall supply chain performance.
        • Develop and critique comprehensive supply chain strategies, assessing their long-term impact on organizational sustainability and competitive advantage.
        • Design and implement complex optimization models to improve supply chain efficiency, responsiveness, and adaptability to changing market conditions.
        • Apply advanced forecasting and predictive analytics methods to accurately anticipate demand fluctuations and optimize inventory management.
        • Proactively identify, assess, and mitigate risks within the supply chain using advanced risk management frameworks and data-driven strategies.

        Unit Objectives

        The aim of “International Business Ethics and Sustainability” unit is to develop a deep understanding of ethical principles and sustainability practices in the context of international business.

        This unit will equip students with the ability to critically evaluate ethical dilemmas and sustainability challenges that global businesses face and to develop strategies that integrate ethical and sustainable practices into business operations and decision-making processes.

        Learning Outcomes

        • Critically evaluate major ethical theories and frameworks and their application to international business contexts.
        • Analyze complex ethical dilemmas faced by international businesses and propose well-reasoned solutions.
        • Develop comprehensive strategies that promote sustainability within international business operations, considering economic, social, and environmental dimensions.
        • Assess the impact of corporate social responsibility initiatives on global business practices and stakeholder relationships.
        • Create and defend ethical business policies that address issues such as labour rights, environmental sustainability, and fair trade in a global context.
        • Evaluate the effectiveness of global sustainability standards and certifications in promoting ethical business practices.
        • Critique real-world case studies of international businesses, identifying best practices and areas for improvement in ethical and sustainable practices.

        Unit Objectives

        This unit aims to develop learners’ understanding of the effects of legislation, ethics, and global integration on decisions, corporate governance, policies, processes, and activities undertaken by organizations.

        Learning Outcomes

        • Be able to critically discuss the impacts of globalisation on organisations.
        • Be able to critically discuss the sociocultural, ethical, and moral issues that affect global organisations.
        • Be able to analyse the role of corporate governance in global organisations
        • Be able to critically discuss International Consumer Protection laws.
        • Be able to critically analyse regulations related to online trading

        Unit Objectives

        This unit aims to develop learners’ understanding of the effects of legislation, ethics, and global integration on decisions, corporate governance, policies, processes, and activities undertaken by organizations.

        Learning Outcomes

        • Be able to critically discuss the impacts of globalisation on organisations.
        • Be able to critically discuss the sociocultural, ethical, and moral issues that affect global organisations.
        • Be able to analyse the role of corporate governance in global organisations
        • Be able to critically discuss International Consumer Protection laws.
        • Be able to critically analyse regulations related to online trading

        Unit Objectives

        This unit aims to fulfil the learner’s ability to analyze and evaluate talent management’s different models.

        The talent management process begins with the meticulous delineation of appropriate talent profiles tailored to meet the specific needs of the organization.

        It encompasses the foundational elements employed by organizations to oversee the performance of individuals, teams, and the organization as a whole.

        Central to this exploration is an examination of the respective roles played by HR and line management within the realm of talent management. Furthermore, the unit delves into the complexities surrounding talent retention, investigating prevalent issues and proposing viable solutions.

        Through a comprehensive approach, learners will gain insight into the various dimensions of talent management, ranging from the cultivation of core competencies to the formulation and execution of performance management systems, as well as the identification, assessment, and development of talent.

        Learning Outcomes

        • Critically analyze the theoretical foundations of strategic quality management and their historical context.
        • Design Strategic Quality and Systems Management and utilize advanced tools and techniques for continuous improvement in a strategic quality context.
        • Implementing Strategic Quality and Systems Management aligned with an organization’s overall business strategy.
        • Develop changing initiatives for successful integration of strategic quality and systems management within organizations.
        • Evaluate the impact of strategic quality management on organizational performance, competitiveness, and customer satisfaction.

        Unit Objectives

        The critical examination of strategic risk management is about the setting and continuous improvement of performance standards; the establishment and maintenance of an effective system of risk management; all aspects of risk management are considered, including, but not limited to, health and safety, environmental and security; planning and alignment of risk objectives with other corporate strategy.

        Learning Outcomes

        • Analyze the strategic implications of corporate risk management.
        • Analyze integrative risk management perspectives.
        • Develop full strategic risk analyses.
        • Analyze and evaluate market-related business in corporate risk management.
        • Apply Risk Governance to the entire organization’s sectors

        Unit Objectives

        This unit aims to provide learners with an understanding of the core concepts and tools used to build modern risk analysis models.

        It introduces learners to the foundations of risk analysis.

        These core concepts are then combined to explore several modern risk analysis modelling techniques.

        This unit will provide learners with the skills needed to apply these techniques in real-life situations.

        Learning Outcomes

        • Understand healthcare policy formation in an international context.
        • Understand the social and cultural context of healthcare.
        • Critically analyze the concept of operational risk and the Basel II model.
        • Implement & Analyze the Professional Risk Management models, and Asses and Mitigate the Risks effectively in complex business environments.
        • Develop a professional risk management model according to an organizational context
        • Application: Lesson Learned, ECOLOGICAL RISK ASSESSMENT
        • Understand healthcare provisioning.
        • Understand the role of public health and health promotion in the provision of healthcare services.
        • Understand contemporary issues in health and social care.

        Unit Objectives

        The aim of this unit is to provide learners with the advanced knowledge and strategic skills necessary to drive comprehensive organizational improvement.

        Learners will critically analyze and synthesize key concepts in organizational strategy, financial management, project management, and risk management.

        By integrating these concepts, learners will develop and implement strategies that enhance competitive advantage, operational excellence, and organizational resilience.

        The unit emphasizes the application of advanced strategic models and best practices in various business contexts, ensuring that learners are equipped to make informed decisions that contribute to long-term business success and sustainability.

        Learning Outcomes

        • Develop a critical understanding of how organizational strategy shapes and drives competitive advantage in various business contexts. (Organizational Strategy and Planning)
        • Integrate the concepts of financial management and performance measurement, understanding their roles in organizational success. (Financial and Performance Management)
        • Strategize project management techniques and their role in achieving operational excellence. (Project Management and Operational Excellence)
        • Develop a critical understanding of risk management and business continuity planning, ensuring organizational resilience. (Risk Management and Business Continuity)

        Unit Objectives

        The aim of studying Entrepreneurial Consulting Projects is to cultivate advanced analytical and logical capabilities, enabling individuals to adeptly address emergent economic and employment challenges.

        This unit aims to foster a culture of creativity and problem-solving, culminating in the generation of innovative products and services through the application of diverse strategic approaches.

        It delves into the theoretical foundations and practical applications of entrepreneurship, emphasizing the creation and expansion of global ventures.

        Additionally, the course scrutinizes the factors driving innovation and cultivates the managerial skills necessary to assess opportunities and foster entrepreneurship and innovation effectively.

        Through critical analysis, synthesis, and empirical investigation, students will develop expertise in entrepreneurial theory and practice, contributing to the advancement of knowledge in the fields of entrepreneurship and innovation.

        Learning Outcomes

        • Conceptualizing the role of the entrepreneur
        • Develop a business plan: critically review and evaluate existing entrepreneurial business plans.
        • Evaluate the small business’s competitive edge in the marketplace using bootstrap marketing strategies.

        Unit Objectives

        This unit aims to ensure that students have a sound understanding of assurance in practice. The unit begins with a review of the legal and regulatory environment, and the need to comply with appropriate practice management techniques. Students will have the opportunity to consider the audit of financial statements, including planning, evidence, and review.

        Learning Outcomes

        • Understand the regulatory environment and professional and ethical considerations
        • Understand issues and developments in audit and assurance
        • Be able to plan and conduct an audit

        Unit Objectives

        Learners will be well-equipped to become leaders and innovators in quality management. They will possess the knowledge, research skills, and critical thinking abilities to address real-world challenges in organizational quality and contribute significantly to the advancement of quality management theory and practice.

        Learning Outcomes

        • Critically analyze the theoretical foundations of principles and concepts of quality management systems and their role in organizational success.
        • Develop quality management systems: quality management tools and techniques to identify, analyze, and improve processes within an organization.
        • Designing quality management systems: Quality Leadership and Change Management.
        • Transforming the organizational culture to be a customer-centric organization while designing quality management systems.
        • Develop an Integrated integrated communication plan: A well-crafted communication plan fosters understanding, builds trust, and ultimately leads to a smooth transition and seamless adoption of the new quality system.
        • Implementing quality management systems: quality planning, assurance, and control measures to ensure consistent quality throughout the product or service lifecycle.
        • Implementing quality management systems: Integrate quality management with strategic planning and decision-making within the organizational culture to achieve business sustainability and long-term success.

        Unit Objectives

        Students will understand that entrepreneurship is a key area of business. It applies to small sole traders and large corporations. The link with innovation is symbiotic and the focus of this unit on both areas highlights how enterprises grow and the benefits and risks of innovation.

        Learning Outcomes

        • Critically evaluate Enterprise, Entrepreneurship, and the characteristics of the entrepreneur.
        • Critically evaluate the requirements for the early development of an enterprise.
        • Analyse the role of idea generation within an enterprise.
        • Critically assess success factors for entrepreneurship. Examine the key theories of innovation, disruptive entrepreneurship, and patterns of adoption of innovation and disruptors.
        • Justify the need for and content of a business plan and pitch.

        Unit Objectives

        The unit aims to provide learners with in-depth knowledge about planning processes across all key aspects of supply chain management.

        The relevance of each of the planning processes, the associated information requirements, and modelling and analytic techniques are covered.

        Learning Outcomes

        • Critically evaluate and synthesize contemporary supply chain planning models and approaches, identifying their strengths and limitations in diverse business contexts.
        • Integrate and assess advanced planning, scheduling, and control methodologies within complex business operations to enhance operational efficiency.
        • Leverage sophisticated data analytics techniques to drive strategic decision-making and optimize overall supply chain performance.
        • Develop and critique comprehensive supply chain strategies, assessing their long-term impact on organizational sustainability and competitive advantage.
        • Design and implement complex optimization models to improve supply chain efficiency, responsiveness, and adaptability to changing market conditions.
        • Apply advanced forecasting and predictive analytics methods to accurately anticipate demand fluctuations and optimize inventory management.
        • Proactively identify, assess, and mitigate risks within the supply chain using advanced risk management frameworks and data-driven strategies.

        Unit Objectives

        To enable learners to understand the main elements that influence the performance of employees at all levels within an organization and how such elements can be managed constructively. Further to provide learners with understanding to devise and implement appropriate HR practices and strategies that relate to Performance Management.

        Learning Outcomes

        • Explain and evaluate the linkages between employee performance, HR practices, and organizational performance
        • Critically evaluate the barriers and blockages preventing expected standards of performance from being met
        • Critically evaluate the key HR and employment practices influencing employee

        Unit Objectives

        The primary aim of this unit is to equip managers with the knowledge, skills, and strategic insights necessary to effectively lead and manage digital transformation initiatives within their organizations.

        This Major will provide a comprehensive understanding of the key concepts, tools, and methodologies that drive successful digital transformations, ensuring managers can harness digital technologies to create Value, and competitive advantages and drive business growth.

        Learning Outcomes

        • Understand and Apply Key Concepts of Digital Transformation
        • Develop and Lead Digital Transformation
        • Analyze and Utilize Emerging Technologies

        Unit Objectives

        The unit will equip you with the knowledge and understanding of the sources and use of finance in organizations and how to evaluate and interpret financial data.

        Learning Outcomes

        • Understand how internal communication takes place within organizations.
        • Access an organization’s financial performance.
        • Use costing methods to make informed organizational decisions.

        Unit Objectives

        This unit will enable learners to develop knowledge and understanding of the importance of corporate communications and the link with corporate objectives. Learners will have the opportunity to develop skills in auditing corporate communications and planning a corporate communication strategy.

        Learning Outcomes

        • Understand the importance of corporate communications.
        • Be able to plan corporate communications audits.
        • Understand the purpose and impact of a corporate communications strategy.

        Unit Objectives

        This unit aims to help learners develop their own personal leadership and management skills in the context of the creation and achievement of organizational vision and strategic direction.

        Learning Outcomes

        • Understand how knowledge and skills in leadership and strategic management support the creation and achievement of organizational vision and strategy.
        • Understand how to develop and communicate organizational vision
        • Be able to manage the development of own personal knowledge and skills in leadership and strategic management to support the achievement of personal and organizational vision and strategy
        • Be able to reflect on the benefits of personal development in the achievement of personal growth and organizational vision and strategy

        Unit Objectives

        To explore the international context for healthcare policy and organisation of healthcare. To understand contemporary issues and promotion of public health. Learners should understand the political, social, and cultural issues that help to determine healthcare policy and be able to critically assess the policies and practices in one specific context.

        Learning Outcomes

        • Understand healthcare policy formation in an international context.
        • Understand the social and cultural context of healthcare.
        • Understand healthcare provisioning.
        • Understand the role of public health and health promotion in the provision of healthcare services.
        • Understand contemporary issues in health and social care.

        Unit Objectives

        This module aims to enable learners to develop the knowledge and understanding required to manage and deliver excellent customer service.

        Learning Outcomes

        • Understand how to identify and meets stakeholder needs when managing quality and service delivery.
        • understand how to Manage quality and service delivery.
        • understand how to embed quality improvement and service delivery.

        Unit Objectives

        The aim of this unit is to develop learners’ understanding, knowledge, and skills of sustainable operations management, including key elements of sustainability and their importance to businesses, the business drivers and barriers affecting the move towards sustainability, the different practices across the supply chain that can be worked upon to improve sustainability, as well as the performance measures and the business impact of sustainability.

        A variety of different sectors are explored.

        Learning Outcomes

        • Critically analyze and synthesize sustainable operations management strategies, evaluating their effectiveness in addressing environmental, social, and economic challenges in diverse organizational contexts.
        • Integrate advanced sustainability principles and practices into operations management frameworks, assessing their impact on resource efficiency, waste reduction, and carbon footprint mitigation.
        • Leverage innovative technologies and data-driven approaches to optimize sustainable operations, balancing environmental stewardship with operational performance objectives.
        • Develop comprehensive sustainability policies and initiatives, assessing their long-term impact on organizational sustainability and competitive advantage.
        • Design and implement complex optimization models to improve supply chain efficiency, responsiveness, and adaptability to changing market conditions.
        • Apply advanced forecasting and predictive analytics methods to accurately anticipate demand fluctuations and optimize inventory management.

        Unit Objectives

        Identify legal and regulatory requirements that impact the area of responsibility.

        Recognize ethical and social requirements relevant to the organizational context.

        Develop policies that address legal, regulatory, ethical, and social obligations.

        Effectively communicate these policies to stakeholders to ensure understanding and compliance.

        Learning Outcomes

        • Identify and evaluate the legal and regulatory requirements applicable to their role.
        • Analyze ethical and social considerations that influence decision-making in their area.
        • Create comprehensive policies that meet legal, regulatory, ethical, and social requirements.
        • Communicate policies clearly to stakeholders and facilitate discussions to address any concerns.

        Unit Objectives

        • Evaluate existing quality management systems and standards within the organization.
        • Develop a strategic approach to assess and enhance quality systems.
        • Establish clear responsibilities for stakeholders in maintaining quality standards.
        • Implement a comprehensive quality management system tailored to organizational needs.
        • Monitor and evaluate quality performance to promote continuous improvement.

        Learning Outcomes

        • Analyze and assess the effectiveness of current quality management systems.
        • Design a strategy for evaluating and improving quality systems.
        • Define roles and responsibilities related to quality standards for key stakeholders.
        • Successfully implement a quality management system in their organization.
        • Conduct ongoing monitoring and evaluation of quality performance to identify areas for continuous improvement.

        Unit Objectives

        This unit aims to foster a nuanced comprehension of how brands facilitate companies in achieving differentiation.

        Companies must establish a distinctive presence in the marketplace by implementing effective and innovative brand management strategies.

        Brand management transcends departmental boundaries, serving as an organizational-wide initiative.

        This course aims to bridge theoretical knowledge with practical application, enabling learners to translate theoretical concepts into actionable strategies and tactics that drive brand success in dynamic market environments.

        Through interdisciplinary exploration and experiential learning, learners will develop the analytical skills and strategic acumen necessary to navigate complex brand challenges and capitalize on opportunities for sustainable competitive advantage.

        Learning Outcomes

        • Evaluate and refine brand management strategies by applying sophisticated analytical skills.
        • Develop positioning and a frame of reference building.
        • Evaluate the brand positioning and customer excellence through the CBBE approach.
        • Develop the brand positioning strategy.
        • Develop Brand Equity and Build up strong brand practices.
        • Evaluate brand elements and design brand architecture strategies to build brand equity.

        Unit Objectives

        This unit aims to provide learners with an understanding of the core concepts and tools used to build modern risk analysis models.

        It introduces learners to the foundations of risk analysis.

        These core concepts are then combined to explore several modern risk analysis modelling techniques.

        This unit will provide learners with the skills needed to apply these techniques in real-life situations

        Learning Outcomes

        • Critically analyze the concept of operational risk and the Basel II model.
        • Implement & professional risk management models; assess and mitigate the risks effectively in complex business environments.
        • Develop a professional risk management model according to an organizational context
        • Application: Lesson Learned, ECOLOGICAL RISK ASSESSMENT.

        Unit Objectives

        This unit aims to enable learners to critically analyze and synthesize contemporary issues in marketing, employing advanced theoretical frameworks and empirical evidence.

        This involves evaluating the complexities of modern marketing challenges, proposing innovative solutions, and contributing novel insights to the field through rigorous research and scholarly discourse.

        Learning Outcomes

        • Demonstrate a profound comprehension of the strategic implications of marketing within the broader contexts of corporate and business strategies.
        • This entails analyzing the intricate interplay between strategic marketing initiatives and organizational strategies, elucidating their synergies, tensions, and transformative potential through advanced conceptual frameworks and empirical research.
        • The emerging field of Neuromarketing and its profound implications for marketing strategies and tactics.
        • This involves critically evaluating the latest trends, theories, and empirical research in Neuromarketing, discerning its impact on consumer behaviour, decision-making processes, and market outcomes.
        • Develop a sophisticated understanding of B2B marketing strategy and planning, emphasizing the cultivation of enduring, value-driven relationships with business customers.
        • This involves critically analyzing advanced concepts and theoretical frameworks in B2B marketing, synthesizing empirical evidence to inform strategic decision-making processes, and innovating approaches to foster sustained engagement and loyalty within complex business ecosystems.
        • Acquire a comprehensive grasp of the intricacies involved in conducting marketing research. This entails critically analyzing advanced methodologies, theoretical frameworks, and statistical techniques employed in marketing research design and execution.
        • Develop a conceptual framework of the diverse array of tools utilized in service marketing and the intricacies of designing effective service marketing activities.
        • Develop a conceptual framework of the diverse range of tools employed in customer experience (CX) management and the intricacies of designing optimal customer experiences and customer journeys.

        Unit Objectives

        To provide learners with the ability to understand and analyze the impact of main internal and external environmental forces on organisational strategy and management of people. Also enables the learner to analyse a range of organisational contexts and how they develop ways to respond to such environmental forces and the role of HR professionals in contributing to it.

        Learning Outcomes

        • Critically evaluate the environment of modern organizations and the changing nature of contemporary HRM.
        • Critically evaluate the impact of changes to the structure and nature of industry, employment law, and working patterns on HRM.
        • Explain the process of strategic management and evaluate the role of HR professionals in contributing to it.
        • Evaluate the application of HR practices in a range of organisational contexts.

        Unit Objectives

        The critical examination of strategic risk management about the setting and continuous improvement of performance standards; the establishment and maintenance of an effective system of risk management; all aspects of risk management are considered, including, but not limited to, health and safety, environmental and security; planning and alignment of risk objectives with other corporate strategy.

        Learning Outcomes

        • Analyze the strategic implications of corporate risk management.
        • Analyze integrative risk management perspectives.
        • Develop full strategic risk analyses.
        • Analyze and evaluate market-related business in corporate risk management
        • Apply Risk Governance to the entire organization’s sectors

        Unit Objectives

        To raise business risk awareness and develop knowledge and understanding in the assessment, monitoring, and control of business risks.

        To enable the learner to develop an appreciation of the implications of business risks.

        Learning Outcomes

        • Understand the risk management function in business.
        • Understand how business risk is assessed and managed.
        • Understand the effects of business risks and how they can be managed.
        • Understand approaches to crisis management and business continuity planning.

        Unit Objectives

        To understand the process of identifying appropriate and feasible projects, and to be able to initiate and start a project. To be able to manage, monitor, and control a project, including assessing, managing, and controlling project risks and issues, project and team management, and change management.

        To be able to evaluate the success or failure of a project.

        Learning Outcomes

        • Be able to analyse business objectives to identify feasible projects.
        • Be able to design systems and plans for initiating managing and controlling projects.
        • Be able to organise and manage a project.
        • Be able to monitor and control the progress of projects.
        • Be able to review, evaluate, and close out a project.

        Unit Objectives

        This unit aims to help learners acquire knowledge and understanding of human resource management strategy and its impact on the efficiency of an organization.

        Learning Outcomes

        • Understand the factors affecting human resource management strategies in organizations.
        • Understand how strategic human resource management contributes to the achievement of the strategic plans of organizations.
        • Understand how to prepare human resource management strategies for organizations.
        • Be able to develop a human resource management strategy for an organization.
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