Unit Objectives

The aim of studying Entrepreneurial Consulting Projects is to cultivate advanced analytical and logical capabilities, enabling individuals to adeptly address emergent economic and employment challenges.

This unit aims to foster a culture of creativity and problem-solving, culminating in the generation of innovative products and services through the application of diverse strategic approaches.

It delves into the theoretical foundations and practical applications of entrepreneurship, emphasizing the creation and expansion of global ventures.

Additionally, the course scrutinizes the factors driving innovation and cultivates the managerial skills necessary to assess opportunities and foster entrepreneurship and innovation effectively.

Through critical analysis, synthesis, and empirical investigation, students will develop expertise in entrepreneurial theory and practice, contributing to the advancement of knowledge in the fields of entrepreneurship and innovation.

Learning Outcomes

  • Conceptualizing the role of the entrepreneur
  • Develop a business plan: critically review and evaluate existing entrepreneurial business plans.
  • Evaluate the small business’s competitive edge in the marketplace using bootstrap marketing strategies.