Unit Objectives

Students will understand that entrepreneurship is a key area of business. It applies to small sole traders and large corporations. The link with innovation is symbiotic and the focus of this unit on both areas highlights how enterprises grow and the benefits and risks of innovation.

Learning Outcomes

• Critically evaluate Enterprise, Entrepreneurship, and the characteristics of the entrepreneur.
• Critically evaluate the requirements for the early development of an enterprise.
• Analyse the role of idea generation within an enterprise.
• Critically assess success factors for entrepreneurship. Examine the key theories of innovation, disruptive entrepreneurship, and patterns of adoption of innovation and disruptors.
• Justify the need for and content of a business plan and pitch.