Unit Objectives

This unit aims to cultivate an advanced understanding among students regarding the intricate nuances of New Business venture concepts and their application within complex corporate environments.

It seeks to facilitate learners’ capacity to analyze, evaluate, and synthesize Entrepreneurship and Innovation concepts, fostering a high level of cognitive engagement and mastery.

The unit will contain the following:

• Entrepreneurial Process
• Components for a Successful New Business
• Evaluating New Opportunity
• The Business Plan
• Market Orientation
• New Venture Team
• Venture Capital
• Managing Growth

Learning Outcomes

• Develop a potential business venture through various business models
• Develop new business ventures successfully through effective business planning, prudent management systems, business performance evaluation, and monitoring process.
• Evaluate the personal, sociological, organizational, environment, innovation, implementation, and growth.
• Demonstrate comprehensive comprehension and critical evaluation of the entire entrepreneurial process, encompassing its intricacies, challenges, and strategic implications
• Evaluate the importance of opportunity in entrepreneurship
• Develop a conceptual relationship between entrepreneurs and the management team