Unit Objectives

The aim of this unit is to equip learners with the advanced knowledge and skills necessary to lead and manage transformational change within complex organizational environments.

Learners will critically evaluate and synthesize theories of consumer behavior, innovation, entrepreneurship, human resource management, organizational behavior, leadership, and digital transformation.

Through a combination of theoretical exploration and practical application, learners will develop innovative strategies that drive business performance, foster positive organizational cultures, and ensure sustainable competitive advantage.

The unit will also focus on designing and implementing strategic information systems and digital transformation plans that enhance operational efficiency and organizational resilience in the face of dynamic market conditions.

Learning Outcomes

• Critically evaluate consumer behaviour theories and synthesize marketing strategies that drive business performance across diverse contexts. (Marketing Strategy and Consumer Behavior)
• Formulate and justify innovative entrepreneurial strategies by applying ad advanced models of of innovation and entrepreneurship to sustain competitive business growth. (Innovation and Entrepreneurship)
• Critically and recommend human resource management practices and organizational behavior strategies that foster talent management and positive organizational culture in complex environments. Innovation and Entrepreneurship)
• Design and implement leadership and change management frameworks tailored to specific organizational contexts, ensuring effective transitions and successful change initiatives. (Leadership and Change Management)
• Develop and Critique strategic information systems and digital transformation plans that enhance business innovation, operational efficiency, and overall organizational performance. (Strategic Information Systems and Digital Transformation)